Whether you agree or disagree, we all love great deals and discount offers. More especially from brands, we admire the most. When we hear these brands offering sales, giveaways, and discounts for being loyal to them, we become extremely excited. We even go the extra mile to spending money we never budgeted.
Although this can be seen as a jackpot by many people. Brands are using these as an opportunity to strengthen their relationship with customers. They improve their customer loyalty database through their Loyalty Reward Apps & Programs.
What are Loyalty Rewards?
Loyalty rewards are discount offers in a form of incentives, discounts, and sales that brands offer to their valued customers.
Here’s a list of brands offering complimentary rewards for every purchase you make for your loyalty.
Polo SA in partnership with Connoisseurs Vida e Caffe, recently launched their Loyalty Reward App. The app is designed in a way that gives customers an exclusive experience of how it feels to be their member.
The rewards range from free online deliveries, virtual gift cards, and cappuccino vouchers to name a few. Good news for Polo customers is that there is a reward for every purchase.
How it works?
To receive these top-tier benefits you need to download the Loyalty Reward Apps on your smartphone. Simple right?.
Do you enjoy sipping and indulging in a creamy cup of cappuccino before kickstarting your day like most of us do?. If Yes, Then Starbucks has you plugged with their greatest deals and treats.
Each purchase you make using the Starbuck Rewards app earns you free star points to spoil yourself. These points are only redeemable later once you reach a specific level. With the Star Bucks Rewards App, you get to have fun, earn, and later grab your favorite drink or food item on their menu.
How it works?
You start earning your stars by simply downloading the Star Buck’s App on your smartphone and signing up. The App is available on Google Play Store or Apple Store. For every cup of coffee, you buy using the App, you are rewarded with one Star. The rewards can only be redeemed once you reach nine stars.
NikePlus (Rewards App)
If you want to be unique and stand out from the crowd. Here is the plug from Nike.
The iconic brand Nike offers the greatest deals to their loyal customer through the NikePlus Membership Rewards App. This app allows customers to have an exclusive experience with Nike and have access to all the latest releases and editions. By being a member you remain afloat with the latest promos and products. One of the benefits of being a member is that you also get to enjoy and celebrate your birthday with the Nike family.
How it works.
To get exclusive deals, rewards, and treats, you have to download the NikePlus (IOS) App on your smartphone. The app is available on Google Play Store and Apple Store. It gives you access to all the latest trends, ranges of products offered and discounts.
Loyalty reward goals for brands
In today’s world, it is hard to fully trust what is in the surface. Is out of the brands appreciation for precious customers that they have these programs?, or is it a modified tracking system?. One thing we need to remember about all of these apps is that they allow the brands to have a deeper understanding of our patterns of purchase. Soon after downloading the apps, you will start seeing ads from the brands popping up on your social media pages.
Now, the question is… are these loyalty reward programs made to benefit us or to make data capturing and research easier for the brands?. Food for thought.