The YOBAs is proud to announce the return of Legends Barber as an official sponsor for the 2025 edition. Once recognized as a YOBA winner and later stepping into the role of sponsor in 2024, Legends Barber’s continued partnership underscores a powerful narrative of growth, reinvestment, and belief in the next generation of entrepreneurs.
From Stage Spotlight to Sponsorship Support
Founded by the dynamic and visionary entrepreneur Sheldon Tatchell, Legends Barber has grown into one of South Africa’s most iconic grooming brands. From humble beginnings in Eldorado Park, the brand now boasts an expansive footprint across Southern Africa, offering not just style, but an inspiring story of dedication, excellence, and impact.
What makes their return to the YOBAs so significant is the journey — from being awarded for their success, to now helping shape the success of others. This full-circle moment represents more than just a business milestone; it reflects a brand culture built on empowerment and the firm belief in giving back.
“It’s incredibly meaningful to see Legends Barber return as a sponsor,” says Pat Mahlangu, Founder and CEO of the The YOBAs. “Their continued involvement affirms that the YOBAs is not only a platform for recognition, but also a springboard for long-term growth and collaboration.”
Paying It Forward with Purpose
Legends Barber’s sponsorship is more than symbolic. Their commitment directly supports the development and visibility of young brands striving to leave their mark. By backing this initiative, Legends Barber is actively contributing to an ecosystem where youth-owned enterprises are celebrated, supported, and scaled.
“Our journey with the YOBAs started in 2023, and to now return as a sponsor is a proud moment,” says Sheldon Tatchell. “We’re committed to nurturing the next generation of trailblazers and ensuring they have platforms to grow. This is our way of paying it forward.”
