Johannesburg, South Africa – Hey there neighbours ! Prepare to embrace the joyous moments at the ultimate lifestyle event, Hey Neighbour. Heineken® has proudly taken on the role of headline partner to enhance the eagerly awaited festival!
Fusing Music, Art, and Culture with Hey Neighbour
In honor of its 150th anniversary, Heineken is sharing the celebration with music, art, and culture enthusiasts, aligning with Hey Neighbour’s mission to foster connections and unite people, making this partnership a perfect synergy.
Heineken® Takes Hey Neighbour Festival Across Africa
To enhance the festive spirit, Heineken® is extending Hey Neighbour’s reach to become a well-known festival across ten African markets, including Mozambique, Ivory Coast, Ethiopia, Nigeria, and more, as part of a continentwide campaign.
Elevating African Festivals to Global Heights
With Heineken as a reliable partner, Hey Neighbour aims to become a festival the African continent can embrace, take ownership of, and celebrate with pride. The goal is to achieve the same level of prominence as renowned international festivals such as Coachella.
“We’re absolutely thrilled to have Heineken® on board as our presenting partner,” says Warren Le Grange, Hey Neighbour Festival Director. “This partnership is all about celebrating good times and unity, which aligns perfectly with the spirit of Hey Neighbour.”
Fostering Global Unity As A Shared Value
Heineken®’s dedication to championing inclusivity, diversity, and sustainability in the spirit of enjoyment, strongly aligns with Hey Neighbour’s core principles. This collaboration signifies a joint pledge to nurture a worldwide community that cherishes music, art, and culture.
“Celebrating 150 years with a festival of this magnitude only seems fitting in the spirit of Mzansi. We are elevating the celebrations with this partnership by allowing everyone to enjoy good times with Heineken®, one way or another,” says Marcel Swain, Heineken® Marketing Manager at HEINEKEN Beverages
Hey Neighbour's Stellar Lineup
In more thrilling updates, we’re excited to unveil the third and final phase of the festival’s lineup, which seems almost never-ending in its star-studded offerings. This phase combines the best of South Africa’s current talent, African legends, and sensational international performers. So, take a deep breath because we’re diving right in.
Adding to the already vibrant Neighbourhood, the lineup now includes international sensation REMA, as well as South African legends like Mafikizolo, Prime Circle, Zakes Bantwini, Black Motion, and Desmond and the Tutus.
Local favorites Mörda, Kelvin Momo, and DJ Zinhle will be taking over the decks, accompanied by electrifying live performances from Sho Madjozi, Elaine, and Jamie-Lee Sexton.
…But wait, there’s more for our Neighbours !
Expanded Line-up and Exciting Brand Partners
For the hip-hop enthusiasts, BLXCKIE, Youngsta CPT, and A-REECE are set to take the stage, along with newcomer Real Dan Duminy and Uncle Partytime on the turntables. Representing one of the world’s most popular music genres, Amapiano, we have TXC, Daliwonga, Young Stunna, Tyler ICU, and Major League, bringing the Yanos sound to life.
Joining the lineup are UK Rock sensations Nothing But Thieves, alongside thriving local alternative acts like Majozi, Jeremy Loops, Monark, Max Hurrell, and the Plastics.
Hey Neighbour is also thrilled to welcome a fantastic lineup of brand partners to the Hood, including Netflix, Axe, KitKat, Coke Studio, and Play.
