There’s the melt-in-your-mouth Cadbury chocolate covered Fluffy Mallow Eggs and Cadbury chocolate Hollow Eggs filled with Whispers or Astros. New to the range are the scrumptious candy coated Cadbury chocolate Hens Eggs and the delicious Cadbury Dairy Milk 170g Top Deck Bunnies slab. Cadbury is also introducing delectable Cadbury Mini Eggs as well as the popular Creme Eggs into the local market.
Generosity is at the core of everything Cadbury does and what could be more generous than making the time and effort to find that perfect hiding spot for your #CadburyEasterEgg, creating special moments for consumers and excitement for the family within the home when you Hide Them With Love.
“This year, Cadbury wants to help create these special moments for fans. Traditionally Easter has always been about the ritual of the Hunt, but because Cadbury lives and breathes generosity, we wanted to highlight the thoughtfulness that goes into the Hide. It’s this generous act of seeking out special hiding spots, knowing the excitement it will bring to our loved ones, that truly expresses our love. And with lots more #CadburyEasterEggs in store for chocolate lovers this year, the opportunities to Hide Them with Loveare endless,” says Lara Sidersky, Mondelez SA Category Lead for Chocolate.
The Eggciting campaign
To celebrate the new Easter range and showcase the Hide Them With Love sentiment, Cadbury has released an emotive ‘’Easter Homecoming” TVC centred around the special relationship between a father and daughter and the opportunity Easter brings to make lifelong memories though the simple act of hiding #CadburyEasterEggs with love.
To get you started – Cadbury’s most trusted eggspert Fluffy has some tips on how to find those special hiding spots to Hide #CadburyEasterEggs with Love:
- Let the kids pay it forward and get in on the fun of finding the perfect hiding spot to hide #CadburyEasterEggs with love for their parents, siblings or anyone they love.
- Plot your route and make sure you Hide Them With Love where they won’t get squashed, melt and safe from critters
- Among a pile of their favourite books is an eggcellent place to Hide Them With Love for the family storytellers!
- Pick special places or items around the house that have meaning for different family members and hide #CadburyEasterEggs with love in these spots!
- Egg-hiding is eggshausting! Always have eggtra #CadburyEasterEggs on hand to keep you going
Last year, you helped Fluffy find the missing Easter Eggs – this year he’s taken the fun up a notch! You can learn more from him when you join the action on Facebook. Fluffy will be sharing more of his tips throughout the Cadbury Instant Eggperience where you stand a chance to win cool prizes and meet great characters along the way with loads of eggcitement at every turn!