This summer, Converse is celebrating the journey and joy in finding your pride.
For their sixth annual Pride collection, they tapped a group of All Stars to create a new product collection by and for the LGBTQIA+ community. Inspired by the individual stories of these five All Stars from around the world, each style from the collection features a graphically-driven capsule and campaign that explores the duality of struggle and joy along the journey to self-love. The graphic, featuring jagged mountains that ultimately transition into free-flowing blossoms of joy, unifies the collection. Converse has all been on their own journey, but together the brand marches down the same road with all-out pride.
The collection
The details (The Run Star Hike):
This summer, Converse is celebrating the journey and joy in finding your pride. Inspired by the stories of All Stars in the LGBTQIA+ community, the Run Star Hike is reimagined with rainbow gradients, rainbow laces, color blocked outsoles and discoverable details hiding inside:
- Recycled polyester canvas upper
- Gradient rainbow patch, heel webbing and trim
- Rainbow colorblocked outsole
- Rainbow hiker laces
- ‘FIND YOUR PRIDE’ and ‘WE/US/OURS’ details inscribed on the sockliner and back of tongue
The details (Chuck 70):
The Chuck 70 is reimagined with a 3D embroidered rainbow road, rainbow gradient ankle patch, translucent rainbow rubber outsole and discoverable details hiding inside:
- Recycled polyester canvas upper
- 3D embroidered rainbow road
- Gradient rainbow star ankle patch
- Iconic translucent rainbow star rubber outsole
- Rainbow license plate
- ‘FIND YOUR PRIDE’ and ‘WE/US/OURS’ details inscribed on the sockliner and back of tongue
The details (Chuck Taylor All Star Low):
The Chuck Taylor All Star is reimagined with a Pride graphic that represents the duality of struggle and joy along the journey to self-love, rainbow soles and discoverable details hiding inside:
- Canvas upper
- Find your pride graphic screen print
- Alternating struggle/joy prints that depict the journey to pride
- Discoverable graphic details represent Trans,Pan and Bi communities
- Iconic rainbow rubber outsole
The details (Chuck Taylor All Star High):
The Chuck Taylor All Star is reimagined with a Pride graphic that represents the duality of struggle and joy along the journey to self-love, rainbow soles and discoverable details hiding inside:
- Canvas upper
- Find your pride graphic screen print
- Alternating struggle/joy prints that depict the journey to pride
- Discoverable graphic details represent Trans,Pan and Bi communities
- Iconic rainbow rubber out sole
The Converse x Pride will launch online at www.converse.co.za, Superbalist, Archive and Converse stores in Sandton City and Canal Walk from Tuesday, 18 May 2021.
Price Range: R1 299.95- R1 899.95
