Bridgestone South Africa has become the first local manufacturer to produce 19-inch tyres, thanks to an investment in new technology at its Brits facility. The new tyres are being produced for the BMW X3.

“Bridgestone has a long relationship with BMW as an original equipment supplier and given
that the BMW X3 is assembled in South Africa, it’s obviously a huge step forward for us to
not have to import this size of tyre,” says Bridgestone South Africa.

Tyres play a huge role in ensuring that highly engineered automobiles perform as designed,
and Bridgestone has been supplying tyres in 11 sizes from its Alenza 001 range for the new
BMW X3 since 2017. Bridgestone’s engineers worked alongside BMW to develop a tyre that
would allow the vehicle to perform optimally.

“The capacity to produce this specialist tyre here also signals our intention to ensure that
Bridgestone South Africa continues to compete on the world market,” he says. “South
African manufacturers are facing stiff competition from overseas imports, and we need to
invest wisely in new equipment in order to carve out new niches for ourselves in both the
domestic and global markets.

“This brings not only new equipment and capability into the local tyre manufacturing market,
but it’s also part of our initiative to upskill our local workforce in order to equip it for the
Fourth Industrial Revolution.”


Pat Mahlangu

Thokozani Pat Mahlangu is the editor of Pat on Brands and the founder and CEO of Lerato Agency. He is internationally certified digital marketing professional and an Mcom Business Management graduate from the University of Johannesburg.

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