Brand South Africa has appointed Mmaphuti Rankapole-Tshifularo as its new Chief Marketing Officer (CMO). This strategic move strengthens the organisation’s leadership as it advances South Africa’s global positioning.
The appointment comes at a time when reputation and perception directly influence national competitiveness. As global markets grow more complex, effective storytelling is crucial for shaping investment and trade decisions.
Proven Expertise in Brand Leadership
Rankapole-Tshifularo brings nearly 30 years of experience in brand and marketing leadership. She has worked across leading multinational and South African organisations, driving brand transformation and integrated marketing strategies.
Her expertise spans strategic brand development, stakeholder engagement, and brand governance. She is known for translating strategy into measurable results and fostering collaboration across teams to align business objectives with brand direction.
Shaping a Cohesive National Narrative
As CMO, she will lead Brand South Africa’s marketing and communications strategy. Her goal is to strengthen the country’s reputation among investors, tourists, trading partners, and citizens.
The role goes beyond traditional marketing. It requires creating a cohesive national narrative that positions South Africa as innovative, resilient, investment-ready, and culturally dynamic. Her leadership will align public and private stakeholders around a shared global identity.
Driving Global Impact
Nation branding now plays a key role in attracting investment, fostering trade, and building national pride.
With Rankapole-Tshifularo at the helm, Brand South Africa is poised to deepen its global impact, sharpen strategic messaging, and elevate South Africa’s international presence.
Her appointment marks a shift from routine promotional activity to purposeful brand stewardship, ensuring the country’s story is told with clarity, credibility, and confidence.
