Brand Africa launched Brand Africa| Africa’s Best Places with the aim to celebrate distinctive, sustainable, and competitive places in Africa.
For the past 10 years, Brand Africa convened African and global place branding decision-makers and thought leaders to reflect on how African nations individually and the continent collectively can develop a supranational competitive advantage.
Introducing Brand Africa’s Best Places In Africa
In a world where the movement of people, capital, and ideas are more fluid than ever, a strong place brand is a competitive advantage.
Meanwhile, Africa is rich in valued mineral resources, arable land, youthful, the continent attracts roughly only 5 percent of the world’s inbound tourism and FDI.
The Brand Africa | “Africa’s Best Places” goal is to inspire, champion and celebrate best practices in Africa-focused initiatives and campaigns that will successfully position, influence, and drive competitive and sustainable Nation, City, and Destination brands.
Recognition for the best places in Africa will inspire pride in our land. As a result, it will also enhance their competitiveness, tourism, and investment. All of this contributes to the greater development and image of the continent.
The awards are open globally and to African private and public institutions, agencies and practitioners. The submission to entries is for destination branding initiatives and campaigns implemented internally in Africa or externally for Africa. There are two primary awards streams, (1) Adjudicated and (2) Research.
In the adjudicated stream, five awards per category will be announced as gold and qualify as finalists for the Grand Prix. There is one winner for each category for the Grand Prix. In addition, the research category, a pan-African ranking of the most admired African countries and cities for nation, city, and destination brands based on a survey across Africa.
The “Brand Africa | Africa’s Best Places” has 6 categories. The best places will be awarded for effective strategy, implementation and return on investment for nation, city, or destination branding initiatives.
The categories include:
- Trade, Investment and Economic Development
- Private Public Partnerships
- Citizen Engagement
- Conservation and Sustainability
- Cross Border Collaborations
Advisory Board and Judges
The advisory board of practitioners, thought leaders, influencers, academic, decision-makers and experts in place branding provides Brand Africa with invaluable insights and advice on shaping the initiative to ensure its relevance and sustainability. The board and judges/ jury include:
Dr. Keith Dinnie
Dr. Sergey Sheykhatov,
James T. Ham
Registration for the awards enables you to submit and manage your entries in Brand Africa initiatives and access the Brand Africa store. The entry fee for any category is $550. The winners packages for Golds and the Grand Prix are $1,750 and $2,500 respectively. The amount includes two certificates, use of the awards logo, a profile in the Brand Africa Portfolio of Africa’s Best Brands and Places Yearbook. Further, admission tickets to the awards ceremony and a year’s featured exhibition in the Brand Africa Hall of Fame.