Gauteng ladies are in for a treat, as the adidas I’mPossible Festival will take place on Saturday 26 March at St. Stithians College in Sandton. The eventis purely for women over the age of 18 and features an incredible line-up of fitness sessions and music sets with special guest Jessamyn Stanley, an American Yoga teacher, advocate, podcaster and author who champions body positivity, self-empowerment and acceptance through movement.
Tickets cost R350 and can be purchased here. Included in the cost is an adidasI’MPOSSIBLEgoodie bagvalued at R1000, with yoga mat, water bottle, workout towel, visor and exciting inserts from the event’s partner brands. adidas will donate, and match, all proceeds from ticket sales to tackle period poverty in SA.
Festival goers are encouraged to arrive in athleisure wear, ready for a few workouts in the afternoon, followed by awesome local music that will have you dancing the night away. Get there early for a free hair and make-up session with the Glam Squad, then hit the arena with your crew to find your spot.
Gates open at 14h30. Event starts 16h30 and ends at 22h00.
Free parking available at the venue.
Food trucks and refreshment stations will be available.
This is a cashless event so payment for food and refreshments can only be made using a payment app or credit card.
The event is not for Under-18s, and identification will be required for each ticket booking.
Supporting partners for the event include Samsung, Seattle Coffee, Harvest Table and The Body Shop.
There are bakkies but there is the Nissan Navara Pro 4X. Before I get to share with you how my experience was with the new Nissan Navara, I think it is important to mention that it is built right here in South Africa. This shows the commitment that Nissan has to the South African market. The most exciting part is that it is built for local conditions.
Now, let’s get into the review.
The Nissan Navara Pro 4x is an absolute head-turner. It is that one ride that will get you showered with compliments everywhere you go. It looks rugged and bold at the same time. Whilst reviewing the car, I had many instances where people stopped me and ask me about the car and gave compliments.
The black-on-black detail (bumper, side mirrors, side-skirts, grille etc.) really worked wonders on the Navara. The u-shaped bonnet makes it look more chunky and muscular. It commands respect. The Navara PRO-4X (4×4) comes standard with 255/65 R17 front tyres and 255/65 R17 rear tyres with black rims. It is also fitted with LED headlamps and as well as fog lights. When driving during the night and the headlights are on bright when another approaches they automatically adjust themselves.
On the rear, you get a sloping back that makes it look like it’s got a spoiler, which is cool. It also has a reverse camera and sensors. The payload capacity is 1,017 KG.
When you step inside the new Nissan Navara Pro 4X, you step into comfort. I know it may sound contradictory given its rugged exterior. It’s got soft black leather seats with red and white stitches. The driver’s seat is electronically adjustable. It is also equipped with digital dials well as an infotainment touchscreen, two USB ports – one in the front and another at the back as well as a TYPE C port positioned under the armrest.
In terms of storage, there is a place to store everything. In the font, you get two cupholders by the dashboard and in the center too. On the door sides, you get bottle storage as well. There is a couple of places where you can put your smartphone on. There’s also sunglass storage.
The Nissan Navara Pro 4x is one of the most technologically advanced bakkies I’ve ever driven, thanks to Nissan Intelligent Mobility. On the instrument cluster, you get a multi-information screen also known as the Advanced Drive-Assist Display in the middle which shows fuel economy, blindspot monitor, music etc. Under the side mirrors, you get cameras that give you a 360 degrees view of the car which is very accurate.
As mentioned earlier, it’s got an electrically controlled driver’s seat as well as the rear window. It also comes with AppleCar Play as well as Android Auto.
As I always say, the real proof of any car is in the driving. The Nissan Navara Pro-4X is a real joy to drive – on and off-road. I got to drive it on the winding roads of Schoemanskloof in Mpumalanga, gravel roads of Limpopo, and on the busy streets of Johannesburg. On all occasions, the Navara delivered a smooth and nimble drive. All thanks to the 2.5-litre single-turbo diesel engine that produces 140 kW and 450 Nm of torque and 7-speed. When you put the foot down on the accelerator it goes.
Given the fact that the Nissan Navara Pro-4X is diesel-powered, you will expect the drive to be quite loud like other diesel bakkies. This is not the case with Navara, it delivers a smooth and quiet drive.
In terms of fuel consumption, as you know it depends on your driving style. On a good drive, I averaged 7.8 L/100KM which is below the claimed 8.1 L/100KM. On a bad drive, the average was 9.1 L/100Km.
The Nissan Navara Pro 4X is well priced, starting at R740 000 incl. VAT.
Does the Nissan Navara Pro 4X get a Pat or a Slap?
In conclusion, the Nissan Navara Pro 4X gets a Pat on many fronts including – the drive and the price.
Pat on Brands is delighted to announce the launch of the Pat on Brands (POB) Podcast. The podcast will be hosted by entrepreneur and marketing expert, Pat Mahlangu, together with his co-host Mpumi Satsha.
With the current proliferation of young entrepreneurs occupying the entrepreneurship space the POB Podcast will offer interviews, strategies, and tactics on how brands can grow their businesses. In addition, the Podcast is devoted to offering expert advice and various insights to entrepreneurs looking to make their mark in the business world.
Finding answers to burning question.
Pat Mahlangu and Mpumi Satsha are young and astute entrepreneurs who have been successful at growing their newly established brands. The Pat on Brands Podcast aims to find answers to burning questions about marketing and entrepreneurship. The pair is dedicated to helping young and upcoming entrepreneurs understand what it takes to develop personal brands in the age of new media.
A little bit about Pat
Pat Mahlangu has always been dedicated to innovation and entrepreneurship. His entrepreneurship journey started at the University of Johannesburg when he co-founded Varsity TV. He started POB with the intention of keeping young people abreast with news about different brands. It is through this platform that Mahlangu started his now booming, new kid on the block – Lerato Agency. Lerato Agency digital marketing and public company aimed at crafting brands that people love, launched in 2020.
A little about Mpumi
Mpumi Satsha is also no stranger in the world of marketing and entrepreneurship. She currently holds a Digital Marketing Specialist position at MSC Cruises. She is also the Influencer Culture Executive for a Ghanaian-born influencer App -Use Ripple. With the phenomenal skills she has acquired over the years, Satsha recently launched a Nail Studio – LENALA. A brand many young, and aspiring entrepreneurs can relate to. Throughout her career as a life coach and facilitator, she has shown a keen affinity for new media and technology by using platforms such as Pat on Brands and Old Mutual’s ‘Flourishing Women Edition’ to facilitate discussions of gender biases, women enablement, self-worth, women in leadership and corporate entrepreneurs.
A great resource
If you are interested in learning about ways of crafting brands that people love, tap into niches and just generally grow your online presence, this platform will be a great resource to take advantage of. The podcast episodes will be rolled out every Monday and can be accessed through Apple podcast, SoundCloud, Spotify as well as Google Podcast. For more information follow Pat on Brands on social media.
3 LUCKY DESIGNERS GET TO COLLABORATE WITH KFC ON LIMITED-EDITION STREET GEAR &A CHANCE TO WIN R30 000 AND MORE.
The American famous chicken brand, KFC is celebrating its 50th anniversary this festive, in South Africa. The brand which is loved by many for its generosity and the spirit of giving and serving has again become a beacon of hope for young South Africans.
In celebrating this milestone, the treasured brand is on the hunt for a trio of young designers, performers, and artists with both the drive and skills to showcase their creative side.
According to KFC’s Senior Marketing Manager, Hloni Mohope, the initiative aims to inspire fans who are hungry for success and want to take up space in the creative industry.
“At KFC we are proud that over the past 50 years, we have become a part of South African culture, and thus our fans’ passions have inspired ours,” says Mohope. “Through our Streetwise Culture Crew platform, collaborations and creative challenges, we aim to fuel our fans’ hunger for culture creation in the same way our Original Recipe chicken feeds their desire for finger lickin’ good chicken.”
KFC × Slaying Goliath
The trio will Kickstart the festive season by taking part in KFC’s streetwise culture crew, in collaboration with local designer and talented illustrator, David Tshabalala, aka Slaying Goliath, to design the limited-edition range of gear that will go on sale nationally in November this year.
Tshabalala partnered with the brand to bring his vision of street culture to life by adding illustrations to each bucket representing an iconic city in South Africa. He asserts that being part of this campaign will give young and upcoming artists an opportunity to showcase their creative talent.
How to enter?
To be a part of this great initiative do the following:
Create your own design that is inspired by Mzansi Street Culture incorporating KFC Streetwise (designs can be a hand drawn sketch, a print, pattern, graphic, illustration, digital design). Designs should express what Street Culture in SA means to you.
Post or share the creative design in any format on any social media platform (Twitter, Tik Tok, Instagram or Facebook)
Tag @KFCSA on Twitter, Tik Tok or Facebook and @KFCSouthAfrica on Instagram and use #StreetwsieCultureCrew to tag your entry
Content posted must not use music or content that has rights owned by another third party without paying for the rights to use the assets.
I know it may seem counterintuitive for a beer brand to encourage consumers to put food before beer. Flying Fish is encouraging South Africans to eat before they drink.
The SAB and other industry members committed to the industry social compact with Government that focuses on reducing the harmful consumption of alcohol. Below are the three main challenging areas:
Reducing drinking and driving
Preventing underage drinking
Reduction of binge drinking
To ensure that every experience with Flying Fish is a positive one, the brand launches a never-done-before branded ghost kitchen. In 2019 the brand brought us the first-ever ASMR live event in SA. According to Tegwyn Hughes at Queen’s University, the science to eating before alcohol consumption is clear; the fat in food sticks to the stomach’s lining for an extended period while drinking, slowing the process of the alcohol flow into the bloodstream, therefore extending the amount of time a person is sober and enjoy themselves to the fullest.
Introducing the Flying Dish Kitchen
Flying Fish partners with Uber Eats in what they call “Fyling Dish” kitchen. The kitchen is only accessible on Uber Eats and features a select menu of delicious pre and post-groove meals. See below:
“Taking a moment to appreciate a new innovation of world-firsts’, Flying Fish x Uber Eats is saying: eat now, drink later. This, like many of our campaigns truly make you go: WhatTheFlyingFish? but you have to #FlowWithIt. After all, you cant enjoy yourself to the fullest unless you have a full stomach. The goal is to inspire lovers of a cold one to #EatWithIt and always eat when they drink”, said Zachary Kingston, Flying Fish brand manager.
Who prepares the Flying Dishes?
The Flying Dish Kitchen is graced with the presence of awesome chefs, Chef Neo Nontso and Chef Alex Torrao, and their crews. Together they have mastered and transformed elevated street food into a thrilling South African-inspired menu.
Where is the Flying Dish Kitchen?
The Flying Dish Kitchen is open in two locations in Johannesburg, 6 days a week from 12h00 – 20h00. Cape Town to follow soon.
Watch our live interview with the Zacharia Kingston here.
LENALA Nail Studio, a local beauty studio is proud to announce its grand opening in Milpark, Johannesburg.
The studio is situated opposite the popular precinct, 44 Stanley. LENALA features an elegant atmosphere and friendly staff to make sure that your visit is a pleasant and memorable experience. The salon is owned by Nompumelelo Satsha with her passion for beauty. Having had experience marketing beauty brands, she has curated the space with professional and multilingual technicians to better serve Joburg’s beautiful and diverse community.
A one-stop-shop for all nails needs
LENALA, a one-stop-shop for all and any nail treatment for hands and feet opened its doors on Sunday, 1 August. Whilst these unprecedented times hover over us, LENALA believes that beauty and self-confidence are just as important as ever. Innovation is what drives the brand.
A versatile space
A versatile space that boasts curated hosting for intimate groups – a girls self-care day to a man-cation. LENALA will also conduct YouTube interviews with Health professionals & lifestyle contributors for LENALA Talks.
LENALA Campus conducts workshops for those who wish to learn more about the profession – LENALA Campus.
The ultimate self-care experience
LENALA provides a safe, sanitized environment for all your beauty needs, including Cookie Treats – vaginal therapy for the ultimate self-care. Cleanliness and safety is a top priority. The studio has built-in safety measures; sanitizer stations, dividers, and incredibly experienced technicians.
Clients can choose from a curated group of performance-based products at the forefront of beauty and nail trends. LENALA has best-in-class, long-lasting gel, and acrylic as well as the sought-after Cookie Treats.
Each and every client is treated to an exceptional experience. Every client at LENALA receives VIP treatment.
Pop in this Women’s Month and enjoy a launch special R280 (Acrylic or Sculpture Tips with Gel overlay and get a free Gelish Pedicure) – book here.
To learn more about LENALA, follow their social media pages:
This week’s Brand of the Week is Yendalo Products. Founded by Vumile Magasela, a 26-year-old from Durban, uMlazi. She makes organic hair care products, and the journey started in 2019 when she made the products to grow her own hair. The brand was established in May 2021.
How she got into business?
Vumile says her friends saw how healthy her hair was and wanted to know the secret behind its growth and she started to make more products and shared them with them. With the success after the friends trying the products, family members and neighbours became clients too.
With the continuous praise from results and reviews by clients Vumile looked into selling the products more. Vumile started braiding hair ten years ago and says she has a deep understanding of how to treat hair. When lockdown begun, she started her business ‘Ntezinhle by Vumile’. Ntezinhle specialises in braiding, makes and washes wigs, they also sell afro puffs. With the funds she accumulated with Ntezinhle, Vumile started Yendalo Products.
More about Yendalo Products
The name Yendalo means ‘by nature’ in Zulu. This ties well with the brand because Yendalo Products are organic. Yendalo Products cater for all hair types including 4B and 4C hair. The hair care brand launched in May 2021 on social media.
The products range from, the growth oil which is suitable for all hair types. The oil restores nutrients to your strands and strengthens your roots which promotes growth and the 100ml retails for R70. Vumile recommends applying it directly to your scalp daily.
The Hair Butter is suitable for type 4B and C hair, it is a moisture restore cream, it retains shine, and it also softens the hair which prevents brakeage and promotes healthy hair. The product costs R150 for 250ml. Yendalo products are safe to use on children too. Delivery is available countrywide via Aramax.
Vumile says that her main goal for the brand is for it to be a household brand and the go to for everyone’s #HealthyHair goals.
Where to order?
To place an order contact Vumile via WhatsApp on 074 5433 507 .
OneSpark initially contributed R100 000 to help those effected by the recent unrest. Together with other committed and proud South African companies, this contribution has now increased to over R200 000 to help families and businesses that have been severely affected rise out of this unrest and come out stronger.
OneSpark is the new age, globally backed start-up on the block that’s completely re-inventing and disrupting the global insurance industry. OneSpark’s founders, Greg Smith & Josh Kaplan have always been purpose-driven, passionate South African entrepreneurs. The pair have lived their lives under the single-minded pursuit of trying to uplift people and society at large. That’s why they became actuaries, designed dozens of award-winning insurance products, helped create one of Africa’s largest Social Impact Bonds and finally, started OneSpark, a company that is doing everything it can to help create a better future for us all.
Thandi Johnson, a leader, an entrepreneur, a community hero owns one of these businesses. Thandi started her small business in 2009 to brighten the community of Soweto by selling decorations for birthday parties and weddings, among many other things. It took Thandi twelve years of blood, sweat, and tears to build her business from the ground up. But it took only one day to destroy it all.
“We’re in this together, and South Africa’s Ubuntu spirit shines bright.
Our hearts were broken when we heard her story. Entrepreneurs like her are the lifeblood of our economy. It’s time we get her back on her feet and let her shine. That’s why we’ve pledged R25,000 to help her rise,” says Greg Smith.
If you know of any small businesses or individuals that have been destroyed or damaged that need a helping hand, please reach out to OneSpark at email@example.com so they can help or connect you with people who can. There ae still so many livelihoods that we can bring change to.
The much anticipated VW Golf 8 GTI will retail in South Africa from 1 September 2021 for just over half a million rands.
The most digitally advanced Golf GTI has been given 11kW more power than its predecessor. The 2.0l turbocharged engine now develops 180kW with a torque peak of 370Nm. The four-cylinder engine is coupled with a 7-speed dual clutch transmission. It takes 6.4 seconds to complete the 0 – 100km/h sprint.
Volkswagen’s launch plans for the Golf 8 GTI includes a digital South African premiere in July as well as countrywide customer events which will allow enthusiasts to be among the first to experience the award-winning Golf GTI.
Recommended Retail Price (VAT and emissions tax included)
Golf GTI 2.0 TSI 180kW DSG® is priced at R669 300
The Volkswagen Golf GTI comes standard with a 3 year/120 000km warranty, 5 year/ 90 000km EasyDrive Service Plan and a 12-year anti-corrosion warranty. The service interval is 15 000km.
If there’s one brand that is no stranger on this platform it has to be Suzuki. Once again Suzuki has been kind to us by offering us the opportunity to review one of their exciting cars, the Suzuki Vitara Brezza. It is one of Suzuki’s latest offerings that is yet to give other compact SUV makers a run for their money.
The Suzuki Vitara Brezza is what I call the ultimate budget compact SUV. I say this because most compact SUVs surpass the R300 000 mark. Most higher-spec compact SUV are now approaching the R500 000 price tag.
As with any car review on this platform, we will start with the exterior. The Suzuki Vitara Brezza borrows its looks from its older sister, the Vitara albeit the same base. In case you are wondering where does the Suzuki Vitara Brezza fits in the Suzuki family, well it is that middle child between the Ignis and the Vitara. On the front, it is fitted with a chrome grille, with LED lights (both the headlamps and the fog lights). It also has daytime LED running lights.
It also comes with 16” alloy wheels giving it a more sporty look. Customers have the option of two-tone body colour if they want to stand out more.
When you are inside the Suzuki Brezza it does feel as compact as it looks. It literally feels bigger. Although it has upholstery seats, it has a leather steering wheel with multi-controls including cruise control.
In terms of connectivity, it is built-in with a 4.2 inch LCD display screen with Android-Auto and AppleCar play. It also has Bluetooth connectivity and one USB port in the front which I found quite unpleasant.
It’s got a large enough boot space (328 liters to be precise) for all those groceries and other day-to-day weights. In the boot, there’s also a 12v socket, to supply electrical power for portable accessories used inside or near the car.
As I always say, to determine whether a car is good or not you have to drive. If there’s one thing that most Suzukis (particularly those that I’ve reviewed) have in common is the smooth drive. The Vitara Brezza seats confidently and quietly on the road. Powered with a 1.5 litre naturally aspirated engine, it produces 77 kW of power and 138 Nm of torque. It doesn’t read like a lot but it surely delivers on the road.
The one thing I didn’t quite like with the Suzuki Vitara Brezza was the wind noise especially when you are driving on the highway.
Another thing Suzuki is synonymous with is fuel efficiency. I had the test vehicle for 2 weeks and I averaged 6.6 litres/100km which is impressive for a vehicle of its size.
Does it get a Pat or a Slap?
The Suzuki Vitara Brezza gets a Pat from me on the basis of price, practicality, and how well it drive. The starting price for the Suzuki Vitara Brezza is R244 900.
The Pat on Brands (POB) Dialogues closed off Youth Month with a series of exhilarating Dialogues led by some of South Africa’s most esteemed entrepreneurs and thought leaders.
The POB Youth Edition 2021 which was made possible through a partnership between Unlocked.Me by Nedbank, took place on 30 June. It served as a platform to commemorate the youth of 1976 while elevating the leadership of today’s youth who are excelling in their respective industries.
As Youth Month de Pat on Brands commemorated young people who are changing the game in their respective fields in a curated dialogue that discussed pertinent issues that young people face today.
In partnership with Unlocked.Me by Nedbank ] and Lerato Agency, the online event took place on Wednesday, 30 June 2021 the Dialogues featured some of the most brilliant minds of our generation.
The Expressive Visionaries
The conversation was opened by a panel of Expressive Visionaries and ed by Katlego Ditlhokwe who is the Lead Strategist at Brave Group. The panel took us through a thought provoking conversations as Spokenpriestess, an Afrobeats DJ shared insights about her creative expression. The panel filled our screens with vibrancy and deep conversation – further reiterating why we chose the name – Expressive Visionaries for the segment. Spokenpriestess, an Afrobeats DJ with an infectious personality, describes herself as an over-all creative. She and Lerato Walaza, hail from Pretoria “the crux of creativity” – Spokenpriestess says.
Lerato Walaza is an actor and aspiring producer. Her career was sparked by a passion for the arts. Lerato related the story of how watching a film with her mother for the first time led her into the world of acting. a story about how her first time watching a film with her mother – needless to say, that was the beginning of a long love life with acting.
The powerful lesson that came through from Lerato’s journey is that, education plays a crucial role in the development of young talent. Unfortunately, most people in creative fields like acting seem to believe that talent on its own is sufficient. Lerato emphasises that “studying enhances the natural talent that you have. There are things that you learn at school that will help you understand the power of the characters you are playing. That is why I advocate for school – it separates the great from the exceptional”.
seriously. Especially in the acting space, many people believe that talent will take you far, however, Lerato believes that “that studying enhances the natural talent that you have – there are things that you learn at school that will help you understand the power of the characters you playing. That is why I advocate for school – it separates the great from the exceptional”.
While the ladies on the panel are at the forefront of the arts industry – Cyril Zuma is behind the lens, making waves in the photography industry as the founder of Color Space – a stock image platform that caters to black people.
The maze runners. That is how to describe the Mavens panel – led by Nompumelelo Satsha. She was joined by Sandra Harris, Stanely Malematja and Mirriam Mathebula.
“The corporate space is a maze. They often describe it as a ladder that one has to climb, however I have not found the ladder yet. I concur it is a maze”, opens Mirriam. This sentiment was common among the panellists, each one explaining that their journey was full of twists and turns.
The biggest take-away from this insightful session was the corporate space is about the connections you make with people and leveraging those connections to achieve your dreams. . It is not always going to be easy but with authenticity and hard work you can be successful. if you continueauthentic and make sure you do your best you will succeed.
The Mavens covered topics about on corporate culture. Panellists reflected on how to find your feet in a corporate setting while setting healthy boundaries for yourself. This part of the conversation focused on mental wellbeing and the importance of selfcare. The emphasis was that our wellbeing impacts our level of productivity. organisation you are in and setting boundaries that work for you specifically in that organisation and your life. This part of the discission took light to mental awareness and also taking care of one’s well-being beyond the office. Making note of the fact that everyone has to sustain different aspects of their lives so that they can work productively.
What did Sandra and Stanley had to say? Please include some quotes from them.
You might have read a ton of tips from entrepreneurs, experts and influencers. But today, the Legacy Builders who have graced our screens, Tshepo Mohlala, Ntiski Mkhize and Mfiso Matlhou are undoubtedly moguls in the making. As legacy builders, their stories are about resilience and passion. Their narratives are about doing something that will inspire other people who are embarking in their own journeys.
Tshepo- who is known in the country as “The Jean Maker”, is passionate about his legacy. Quoting his grandmother who told him that “the best thing you can do in life is leave a legacy for your children”.
Agreeing with his sentiments, Ntsiki Mkhize’s journey started at a young age – having seen the gaps for young black women to be empowered and being the change she wanted to see. Her story is too, of resilience and passion.
Mfiso on the other hand is breaking boundaries as a farmer. A less traditional career for many young black people, while others chose to be lawyers and teachers- Mfiso’s love for sustainable farming led him to start his empire.
We might look at The Expressive Visionaries, The Mavens, and The Legacy Builders and only glance at the success and the achievements, but if you look closer you will unveil a strategic and courageousjourney. You will see that those accomplishments are the result of years of learning, exploring, and challenges. To get to where they are today, they had to go through immense growth, both personal and professional.
Huawei has once again launched a spectacular product – the Huawei Band 6. It’s a smart wearable device that caters for almost every lifestyle, whether you a tech-savvy person and/or a fitness and wellness bunny like me you will find the device very useful.
African brands are not getting enough love from home and we need to resolve this. According to the annual Brand Africa survey for the 100 most admired brands in Africa, only 13% are homegrown while the rest of the list is dominated by European and North American brands.
In a deliberate effort to drive behaviour change, the Association for Alcohol Responsibility and Education (aware.org) and its industry members, are giving South African consumers the opportunity to arrive home safely, while effectively curbing drinking and driving by donating over R500 000.00 in Uber vouchers in the first of its kind “Pay-It-Forward” designated driver initiative this festive season. This is the first leg of a national designated driver campaign to rollout in 2021.
“While South Africa is notorious for drinking and driving, past campaigns to curb this behaviour have been met with resistance, as people generally don’t want to be told what to do or have their freedoms curtailed,” says Ingrid Louw, CEO of aware.org. “What we have seen is that we still have a lot of people who are not making use of alternative modes of transport when under the influence of alcohol, and by giving them an opportunity to experience using it, we hope to start driving behavioural change. By gifting consumers with Uber vouchers, we are taking direct action to support our statement of Never drink and drive and Don’t walk drunk.” she adds.
The newly launched national festive campaign “It’s not just about you” appeals to citizens’ greater sense of responsibility to their loved ones and their fellow South Africans as a whole, and the resultant impact of road fatalities on those left behind. Drinking and driving is illegal, and drinking and walking can be equally dangerous, both leading to hundreds of road fatalities each year.
The initiative forms part of the 2020 Festive Season National Road Safety Campaign, a multifaceted stakeholder effort that involves a combination of zero-tolerance, visible law enforcement, a national education drive and a call to action, which includes the provision of safer alternatives to getting home.
Through a comprehensive campaign, consumers will be encouraged to sign up for the “Pay-It-Forward” offer and nominate friends or family who will receive a voucher.
“The effectiveness of this campaign, which will be rolled out nationally to reach as many South Africans as possible, will be amplified by executions on digital, social media and community radio. This is just the start of a focused drive by industry to inculcate a culture of designated driving in South Africa,” concludes Louw.
In our efforts to promote proudly South African brands with a particular focus on the youth, we are pleased to reintroduce our Brand of the Month feature. The purpose of this feature is to shine a light on local brands that are getting Pats in the market. Yococo is one particular brand.
We caught up with the founder of this awesome brand, Sinenhlanhla Ndlela to learn more about this great brand.
When did all start and how? What inspired you to start?
It started officially in 2016 after quitting my job and I was looking to do something that is going to serve my purpose, something that made me feel alive and an opportunity to create impact.
I did an extensive amount of research and conducted surveys. I even did taste testing with my neighbours. I would go as far as taking surveys at meetings. I did eventually get out of the planning and brainstorming mood and acted upon my dream.
Yococo sounds fascinating, how did you come with this name?
I knew the product before the name, and I knew it was going to be a coconut-based product that was vegan friendly, and I knew I wanted it to be fun. I had several choices but Yococo stuck because I wanted to include the elements of yoga which means unity. I wanted to bring that element to the brand, and it ended up being a great fit.
On the other side, I thought that I was going to make yoghurt as well so I kept that open.
How did you come up Vegan ice cream as a product to offer?
When I was looking for things that I wanted to di and when I was in the transition phrase the thing that stuck with me was that I wanted to remove animal product s for my diet because I wasn’t feeling ok emotionally and I also wanted to eliminate things that could have been to adding to how I was feeling and first thing that I missed was ice cream.
Who is your target customer?
Vegans, lactose-intolerant people, and health-conscious people
What are some of the challenges your brand faced?
There have been different challenges for different stages of the business. When I was starting the business, I didn’t know what was actually required of me in terms of the business side of things. So I needed to get a bit of business acumen; I also needed to believe in myself and remind myself that I actually could do this thing because I didn’t have a direct reference to what I wanted to do. I had to pick from different inspirations to make what I wanted to come to life.
Finances also were a challenge for my small business. Finding the right team to work with was the key challenge for the different paths of the journey.
What have been some of the highlights of your brand’s journey?
Reflecting on where I started and where I am now even though I am not yet where I want to be; I can definitely see the growth. Last year I made it to the Top 200 Young South Africans for the Mail & Guardian which was so random but so great as it was validating and we got to go to Amsterdam as part of the Investec program which was something I wanted to do and that was definitely a highlight.
Just being recognised and other people seeing the work that I’m doing at Yococo is such a validating thing as well. Also, all the features that we’ve been in, the stores that we now supply, the team that we have. Those are highlights because now I can see that my brand as is not just something that’s in my head.
Where and how people can buy your products?
We have an e-commerce website that people can shop from.
They can also buy firm Thrupps in Illovo, Jackson’s Real Food Market in Kyalami and Bryanston.
In KZN they can get it The Farm Food Factory in Shelly Beach, Home Grown in Ballito.
Where do you see your brand in the next 3 years?
It’s difficult to answer but I know that will be very close to where I want the brand to go. Obviously, I want my brand to grow bigger. I have plans to take it outside the country. I’m open to the possibilities since so much can happen in a year. All I know is we will be leaps and bounds from where we are now.
South Africa’s #1 boiled candy, Halls, is set to breathe new life into the global brand with a dynamic marketing campaign that repositions Halls from a lozenge to a lifestyle candy with purpose.
The Halls’ brothers’ original mission was to “help the world breathe better” in the smog of the industrial age. In today’s techno-world, mental congestion is the more relevant challenge. For the generation raised to be ‘always on’ in this fast-paced time, breathing better – and the mental clarity that results – is more important than ever before. Halls, with its unique long-lasting cooling effect, can authentically own the mental benefits that flow from breathing better.
Brand Manager, Zainab Mohamed, explains: “For Halls the simple truth is that
when you breathe better, you feel better, and mental acuity follows. The
powerful cooling sensation of mentho-lyptus opens your airways from your mouth
to your head, so you can breathe deeply and therefore feel recharged, recentred
and refocussed to seize the moment, at any moment,”.
Refreshed Packing, a global TV campaign & Digital Media events.
multi-media campaign will see both the brand’s identity and equity reimagined in
line with its repositioning as the lifestyle candy with purpose, through refreshed
packaging, a global TV campaign, and digital media events alongside a defined
advocacy strategy. Mohamed adds that the campaign launch is particularly
timeous given the mental lethargy now emerging across the world in the wake of
the Covid-19 pandemic and lockdown restrictions in many countries.
The campaign tagline of “Get Ready with a Halls Cooling Breath” has been localised with #UngapheliUmoya, both embodying Hall’s unique ability to instantly reinvigorate the body, mind and soul. She concludes: “As a popular brand and proven product, we understand the need to evolve consumer perception with the changing times. With this campaign, Halls is catapulted into the present, in which breathing better is the quick and easy stimulus for mental clarity.”
#TourismMonth2020 – Yesterday, South Africa joined the globe in celebrating World Tourism Day with festivities at Maropeng’s Cradle of Humankind in the western corridor of the Gauteng Province.
World Tourism Day is a United Nations World
Tourism Organisation (UNWTO) initiative observed annually on 27 September to
highlight the sector’s contribution to the socio–economic development of
Rural Development and Tourism
The theme for this year’s celebration was ‘Rural Development and Tourism which aims to highlight the significance of domestic tourism market in reigniting the sector, especially in spearheading tourism in lesser-visited rural communities.
“As they navigate a path to recovery, and gradually re-open our borders to safely welcome international visitors, The Tourism department urges South Africans to travel and explore their country responsibly,” said Tourism Minister Mmamoloko Kubayi-Ngubane.
The tourism industry is one of the largest economic sectors in the world – creating jobs, driving exports, and generating prosperous local economies.
Inclusive and Sustainable growth
UNWTO’s May 2020 extended scenarios on tourism growth predict that the market
will rebound in mid-2021 based on assumptions of a reversal in the evolution of
the Covid-19 Pandemic. Minister Kubayi-Ngubane said she remains hopeful that
South Africa’s domestic market would have gained strides in recovery, providing
an amicable environment for inclusive and sustainable growth.
“Our authentic heritage and cultural experiences have been a drawcard for international visitors for many years. Although a large number of employment opportunities have in the past been driven by international tourist arrivals, The tourism department believes that these jobs, and those yet to be created, will be sustained by the renewed strength of their domestic tourism markets.”
“I encourage you to explore your country,
embrace your heritage and help us re-build our local economies to usher in the
benefits we envisioned when we fought for our democracy,” concluded Minister
The Cradle of Humankind hosted a day-long global
event that featured internationally-acclaimed and award-winning DJ, Black
Coffee, who entertained global fans with a unique two-hour set from the
Sterkfontein Caves that was broadcast live on DSTV Channel O. The electrifying
Busiswa and Master KG concluded the celebrations in style inspiring attendees
to hit the dance floor in response to President Cyril Ramphasa’s call to join
Minister in the Presidency, The Hon Jackson Mthembu invited nominations for the Marketing, Advertising, and Communications (MAC) Charter Council.
The invitation is open to the members of the public, as well as the private sector, to nominate persons to serve on the MAC Charter Council with the purpose of advancing the transformation of the MAC sector.
The appointment of the MAC Charter Council is directed towards ensuring that transformation in the sector is promoted, monitored, and reported on annually in line with the provisions of the Broad-based Black Economic Empowerment Act of 2003, as amended.
According to Section 21.5 of the transformative Sector Code for the marketing, advertising, and communications sector, the Minister must appoint in writing, the Chairperson, Deputy Chairperson, and members to the MAC Charter Council upon nomination by the public. The nominees must represent a broad cross-section of the population of the Republic of South Africa and be committed to the objectives and principles of promoting economic transformation as espoused in the Constitution.
Members must be qualified and experienced
In addition, members appointed to the Council must be persons who are suited to serve on this body by virtue of their qualifications, expertise and experience in marketing, advertising, and communication.
Persons appointed will serve as non-executive members of the MAC Charter Council, for a maximum period of four (4) years effective from 01 October 2020. The Constitution of the Council and the Sector Code are available from the GCIS website: www.gcis.gov.za.
The following information should be supplied in respect of the nominating organisation and the person being nominated:
Physical and postal address
Organisation being represented with the nomination
Signature of the person nominating, and the one being nominated.
Organisations should provide motivation for their nominations.
Nominations should be addressed to Mr. Sandile Nene, GCIS, at the address below:
Ground Floor, Tshedimosetso House1035 Frances Baard Street (cnr Festival Street) Hatfield, Pretoria, 0001
As we all know Newtown Junction is the hub of all fashionable Kicks (sneakers) including proudly SA brands such as Drip, Bathu to name a few. Across seasons Newtown Junction has also been the home of the Sneaker Exchange festival that celebrates and boasts local fashion and arts.
A call to action to support local brands
This season Newtown Junction has collaborated with Soweto’s Finest to dance-off in a fashionable way to their hit track (Tokoloshe) which will pose as a dance-off challenge to the masses to support local whilst you are on the move. This dance-off will also see top SA Tik-Tokers dance-off and trendy Sneakerheads style out in the local kicks from the Newtown Junction sneaker tenants. This dance-off is a fun call to action to support locally made kicks and SAs stylish creatives & innovators as well as keep the sneaker hub (Newtown Junction) ahead of the culture curve by shopping and supporting local #NTJTrendGuide.
Win a pair of Bathu or Drip
Check out the Newtown Junction social pages to see the style curators and Tik-Tokers take to the challenge. You could also join in on the dance-off using the Tokoloshe soundtrack as your background song, show us your drip, and dance off remake from the trend guide video and you could be walking away with one of two pairs from Bathu or Drip.
Don’t forget to follow and tag @newtownJunction on Instagram and Tik-Tok and use the hashtags in your upload #NTJTrendGuide #NTJSneakerDanceOff for a better chance to win yourself a pair!