2022 Women’s Africa Cup of Nations title winners, Banyana Banyana return to the country and South Africans came out in numbers to celebrate the winners at the OR Tambo Airport. Upon their return, South Africans wore their proudly South African colors to welcome the victorious queens for walking away with their first Women’s AFCON trophy on Saturday.
Image: Banyana Banyana returns with the Women’s AFCON trophy.
Banyana Banyana walking away with their 1st Women’s AFCON trophy
South African women’s soccer team, known as Banyana Banyana were crowned Africa’s new champions on Saturday. The team won after beating their host, Morocco with a score of 2-1. it was a tough battle for the team, as they went through the 1st half without scoring a single goal. However, the team did not give up, they rose to the occasion and in the end triumphed, leading up to their 1st win at the Women’s Africa Cup of Nations. South Africans were left ecstatic as they celebrated Banyana Banyana’s victory.
Image: Banyana Banyana crowned the Women’s AFCON winners.
Banyana Banyana welcomed back in style
Banyana Banyana returned home today, and South Africans could not let the moment of their arrival pass them by. Their supporters dressed up, sang and were filled with joy as the team made their way back home. With all the things that the country has been going through, Banyana Banyana’s victory came at a the right time. The team brought so much joy and unity amongst South Africans, which is exactly what the country needs at the moment.
A number of people – especially the youth of today see themselves as successful musicians and producers, but they either do not know where to start or they are not on the right path. There is a difference between making music as a hobby and actually wanting a career out of it. Making music as a career requires a lot of hard work, a formidable team and consistency, whereas making music as a hobby doesn’t require much work and consistency. You need to establish whether music is a viable career option for you or just something you enjoy doing on your free time.
Image: Music equipment
Build a network of contacts
Believe it or not, you need contacts in the music industry, whether by you or your management. It is always important to have a few contacts that will support your idea, who will vouch for you whenever needed. A network of contacts in the industry can also be beneficial in terms of guidance. They know the do’s and don’ts of the music industry. Without any contact in the music industry, you will be required to work 10 times harder than someone who has contacts in the music industry.
Choose a team/management that will represent you well
Choosing the right people to work with is very crucial in all kinds of working fields. It takes a lot of work and determination as an independent artist. A formidable team, that has your best interests at heart is what you need. It doesn’t help recruiting people who don’t share the same vision as you, with the goal of building your career. Artist management duties range from negotiating contracts, marketing you as a musician/brand, organizing gigs, budgeting, to multimedia.
Stay true to yourself
As a musician, who’s new to the industry, it is easy to deviate from your original sound because of the desire to please everyone. One thing you need to understand is – not everyone is going to love your music. Authenticity is always key. Do not hop from one genre to another, people who listen to your music should be able to identify your songs or your sound. You can start exploring other genres as you climb up the ladder in the music industry.
Making money-wise decisions
Being a musician not only needs the talent and hard work, it also needs money. Management, recording equipment and positioning yourself as a brand takes a lot of money. Invest your money in things that will be beneficial in the future. Not choosing the right management may cost you money, and you may not reap anything from it, hence making money-wise decisions is very important.
Sometimes, volunteering is not a bad idea. Makhadzi once did it for the 2020 DSTV Mzansi’s Viewers’ Choice Awards. She asked DSTV to perform at the awards, without payment, to showcase her talent. Performing at gigs, without payment is not a bad idea, especially in the beginning of your music career. As your career reaches its peak, you will have the opportunity to be open to negotiating pays.
Use social media to your advantage
Use your social media platforms to continuously promote your music, specially if you have a large following and good engagement on your social media platforms. If you cannot afford a management team, then try by all means to do some things yourself, especially if you can. Promote your music and prompt those around you to reshare your music as much as they can, for better reach.
Image: Social media
Music is not only about talent, its being able to position yourself as unique in what you do, and having the ability to make others believe in your dream, as much as you believe in it.
South African actor, playwright and theatre director, Mncedisi Shabangu has passed on, at the age of 53. The actor passed on in the early hours of Sunday (24 July). Mncedisi’s bother, Mthokozisi said the actor was sick before he was declared dead at a local clinic.
Image: Mncedisi Shabangu
Roles Mncedisi will be remembered for
He was known for his roles in iNumber Number, The Lab and e.tv soapie, Rhythm City, to name a few. The actor won a SAFTA award for ‘Best Supporting Actor’ for his Rhythm City role as ‘Khulekani Ngobese’. Mncedisi was more than an actor, he dedicated his time to directing for various theatre productions.
Image: Mncedisi Shabangu on Rhythm City.
Renowned actors pay tribute to Mncedisi
The industry has lost a legend. Actors such as Sello Maake KaNcube, Fana Mokoena, Hamilton Dlamini and Atandwa Kani went on to pay tribute to the late Mncedisi Shabangu on social media.
Rikhado Makhado, affectionately known as ‘Riky Rick’ passed on earlier this year on the 23rd of February, after committing suicide. The legendary musician was known for his great music, his fashion sense, and his passion for uplifting the youth. Riky was also the owner/franchisee for Legends Barbershop Waterfall Corner. He would’ve turned 35 today.
Image: Riky Rick
Riky Rick’s relationship with Founder & CEO of Legends Barber
Founder & CEO of Legends Barber, Sheldon was more than a business partner to Riky Rick. He was a close friend to Riky and his family. Sheldon was shattered by Riky’s passing, that he felt the need to give him his last haircut before his burial. He and the Legends Barber team always strive to give honor to Riky – for being a formidable business partner and friend to the business.
Image: Founder & CEO of Legends Barber and late Riky Rick at Legends Barber Waterfall Corner launch.
Legends Barber honors Riky Rick through the relaunch of his store
Sheldon and the Legends Barber Waterfall Corner staff saw it fit to relaunch the Waterfall Corner store to honor the late musician. In addition, they gave back to the community by offering 35 free haircuts to the first 35 customers who bring along blankets. The blankets will be donated to a local orphanage.
As people continue to celebrate and honor Riky, one thing always stands out – that he was and is still a legend. The Legends Barbershop team is legendary for making Riky Rick’s legacy live on. Happy Birthday to the King of Kotini, Riky Rick.
Stimorol Flow Lab held its first workshop this past Saturday, at the luxurious Hotel Sky, in Sandton. Stimorol Flow Lab brought the industry’s greatest to inspire and empower young up and coming artists in the music industry. Musa Keys, Majorsteez and Slikour were among the speakers present. The artists shared their insights on the music industry, how one can grow in the industry as they took the audience through their own journeys in the music industry.
The platform sparked beneficial conversations between musicians, producers and upcoming artists. They spoke about the hard work that goes into becoming successful in the industry and what keeps them going when it gets tough.
What is Stimorol FlowLab?
The Stimorol FlowLab is Stimorol’s new platform aimed at bridging the gap between South Africa’s greatest artists, music producers and upcoming artists and producers. In a country filled with a number of young people who want to make it in the music industry, Stimorol FlowLab felt the need to give upcoming musicians and producers the necessary push in the right direction. It is an opportunity to not only learn from the best musicians and producers in the country, but for the musicians/producers to share their journeys in life, before their prominence.
Image: Stimorol Flow Lab
Guest speakers: Majorsteez, Slikour and Musa Keys
For its first workshop, Stimorol FlowLab sure did show up! They brought the talented South African hip-hop & RnB brother-duo, Majorsteez, award-winning rapper, Slikour and renowned South African music producer and Amapiano star, Musa Keys. To speak on the business side of music, the platform brought music operations manager at TikTok Africa, Yuvir Pillay (affectionately known as Sketchy Bongo) and regional manager for Ditto music in Africa, Wendy Bekker.
The Flow of the workshop
The venue for Stimorol FlowLab’s first workshop (Hotel Sky, Sandton) provided an intimate setting that allowed the speakers and audience to interact with one another. The workshop was centred around four sessions. First session themed ‘repping my city’ was kicked-off by hip-hop & RnB brother-duo, Majorsteez and rapper, Slikour.
Surrounding yourself with people who have your best interests at heart: Majorsteez
Majorsteez featured the likes of Cassper Nyovest, Costa Titch and Uncle Vinny, to name a few. The duo highlighted how their parents influenced their love for music, when they realized that music was their calling and shared a few words of encouragement to the audience. “The moment we knew that we’ve found our calling was when we recorded our song ‘Lies’ featuring Uncle Vinny and Costa Titch. When we recorded the song, we didn’t know what our next move was, but the support we got after the song came out made us realize that we actually doing good”, said one half of the duo, Steez (Sihle). The duo further went on to encourage up and coming artists to surround themselves with people who got their best interests at heart.
Image: Majorsteez at the Stimorol FlowLab
Believing in your craft: Slikour
Slikour who is a veteran in the music industry is not only a rapper, but an advocate for South African musicians/artists through his popular online music platform, Slikour on Life. Slikour left the audience inspired as he touched on his journey as a rapper, from Skwatta Kamp to Slikour on Life. He also emphasised on the importance of being authentic, sticking to your true-self and believing in your craft. “If you do believe in anything firstly, you got to ask yourself, do you have the confidence to convince someone that it’s only you, nobody else and you the greatest. If you don’t have that confidence, you are going to be part of everyone else who’s trying, part of everyone who’s constantly told that they are not good enough”, says Slikour. The music industry is a very competitive industry with so many young talents who want to make it to the top. Unfortunately, sometimes the pie is just not big enough for everyone, hence authenticity, hard work and confidence is encouraged to stand out from the crowd.
Image: Slikour at the Stimorol FlowLab
Releasing music in modern times: Yuvir Pillay & Wendy Bekker
The second session was themed ‘Scene and Heard’ with Yuvir Pillay and Wendy Bekker. TikTok Africa music operations manager, Yuvir Pillay and Ditto Music Africa regional manager, Wendy Bekker gave tips on how upcoming artists can use modern technology to distribute their music. They touched on the technicalities of uploading music on online music distribution platforms, different copyright laws, press releases, record labels, while sharing a few tips on building momentum on music releases.
Opening up the industry: Musa Keys
The third session was themed ‘Breaking the mould’ with Musa Keys. Musa Keys is a South African music producer and amapiano star, known for his hit songs ‘Samarian Boy’, ‘Vula Mlomo’ and ‘Selema Po Po’ to name a few. During the Stimorol workshop, the star spoke about how he started making music from a young age, and how he strives to uplift young, up and coming artists. In his recent hit ‘Kancane Kancane’, he featured new artists. “With the song ‘Kancane’, it was literally two new kids, nobody knew anything about them. Crazy thing, that was their first drop ever, and their first drop happened to be a gold-selling song, going for platinum now”, says Musa. He also touched on his versatility. The star does not want people to box him into a certain genre or style of music. Musa Keys does more than producing music, he also incorporates his vocals in some of his music. Musa Keys wrapped it up by emphasizing on the importance of choosing a team that has your best interests at heart. Especially with management, your manager needs to always have your best interests at heart.
Image: Musa Keys at the Stimorol FlowLab
To close off the workshop, there was a ‘Listening Session’. The session was for upcoming artists to show off their music. Stimorol played songs of those who submitted their songs for the Stimorol FlowLab. This gave the artists the opportunity to interact with the speakers, Majorsteez and Musa Keys. The whole purpose of the workshop is to open up the music industry, and to inspire future musicians and producers in South Africa. The workshop also gave insight on the business side of music. The next Stimorol FlowLab workshop will be held in KwaZulu-Natal. Let’s keep it flowing!
Founded by Apiwe Hotele, Enlighten Edu is an online tutoring platform designed to assist learners struggling with Mathematics and Science. Apiwe’s struggles with Mathematics and Science in high school inspired the birth of Enlighten Edu.
Image: Enlighten Edu’s logo
Background of Founder & CEO of Enlighten Edu
Apiwe Hotele was born and bred in a small village in Lady Frere, Vaalbank. She holds a BSc in Computer Science and Biochemistry cum laude from the University of Fort Hare and an MSc in Computer Engineering from the University of Cape Town. She works for various companies, whilst running the nominated youth-owned brand, Enlighten Edu.
Image: Founder & CEO of Enlighten Edu
How it all started: Enlighten Edu
Apiwe did not pursue Mathematics and Physical Science from grade 10-12 because of temporary teachers that would come and go. “When I was in grade 12, my father asked a retired Mathematics teacher to help me with Mathematics. This assisted me tremendously, I managed to get a level C, but that was not enough for medicine, which was what I wanted to do at the time”, says Apiwe.
With the introduction of Mathematical Literacy in 2006, a number of learners do not enroll for Mathematics (pure Maths). They struggle with Mathematics; hence they enroll for Mathematical Literacy. There has been a continuous decline in mathematics enrolments over the past couple of years, whilst in 2020 alone there was an increase of more than 9000 enrolments for Mathematical Literacy by matric students. – from 349 338 to 358 883 enrolments. This platform was created to motivate and encourage more students to pursue mathematics and science. Learners, tutoring companies, private tutors, teachers and parents can use the the online tutoring platform.
Enlighten Edu as the Top 16 Youth-Owned Brands Awards nominee
Enlighten Edu was nominated as the Top Education Brand for the inaugural Top 16 Youth-Owned Brands Awards (YOBA), a Pat on Brands initiative. “I was excited, it is truly an honor. It was a true Pat on the back that I am in the right direction. My journey with Enlighten-Edu has been very lonely and rocky from time to time. It is good to get reminded that it is all worth it and that is what the nomination did for me”, says Apiwe. Enlighten Edu did not walk away as the Top Education Brand at the YOBA awards. Although, nomination on its own proved that the brand is making waves and their hard work has been recognised.
Enlighten Edu’s vision for the next 5 years
Apiwe envisions Enlighten Edu as a pioneer for the next generation of Science Technology, Engineering and Mathematics (STEM) leaders that actively take part in the global knowledge economy. In the next five years, Enlighten Edu would like to have assisted over 15 000 students struggling with Mathematics and Science and have allowed over 5000 private tutors to run their tutoring services on the platform.
Founded in 2020 by Pat Mahlangu, Lerato Agency turned 2 on the 9th of July 2022. Lerato Agency is a PR & Marketing agency founded with the purpose of crafting brands that people love.
The starting point of Lerato Agency
Lerato Agency was born at a critical time in South Africa. When the world was still trying to navigate through the COVID-19 pandemic, Lerato Agency was born. While a number of businesses were closing down and people were losing their jobs, Pat Mahlangu unlocked opportunities through Lerato Agency. During these dark times filled with uncertainties about the future, all the world needed was ‘Lerato’ (love) and togetherness.
Lerato Agency became a ‘beacon of hope’. Regardless of the economical state of the country at the time, the agency was set on creating opportunities and contributing to the economy of South Africa.
Image: Lerato Agency Logo
The ‘Lerato’ in Lerato Agency
‘Lerato’ means love in seSotho, because Lerato Agency’s core value is crafting brands that people love. The agency consistently thrives to build brands that people can resonate and fall in love with. Like every love story, Lerato Agency has five love languages – being digital marketing, public relations, content creation, experiential marketing and design. The aim is of the agency is to form meaningful, long-lasting relationships with its clients and their customers.
Brands Lerato Agency has worked with
For the past two years, Lerato Agency has worked with a number of brands, such as Brand Africa, Brand SA, SAMRO, Aunt Caroline and Himalaya to name a few. One of the biggest projects the agency has worked on is the inaugural Top 16 Youth-Owned Brands Awards (YOBA).
The creative team of Lerato Agency was behind the inaugural Top 16 YOBA awards, using the beloved five love languages. The agency is run by the youth and advocates for the youth, which is why it was the perfect fit for the Pat on Brands initiative, YOBA.
The agency has continuously reflected the hard work of those who work tirelessly behind the scenes to craft brands that people fall in love with. Lerato Agency intends to keep the momentum and continue moving to greater heights. Here’s to more years of spreading ‘Lerato’!
Durban July live event returns with new headline sponsor – Hollywood Bets
The renowned horse-racing event, Durban July took place on the 2nd of July 2022, and for the 1st time Hollywood Bets is the headline sponsor of the event. Hollywood Bets has taken over the reins of being headline sponsor of the Durban July from Vodacom. This comes after a two-year hiatus of having live events, with the event only taking place virtually – due to the COVID-19 pandemic. The event is more than just about horse-racing, it’s a time for high ballers and fashion talents to show up and show off their fashionable outfits. The likes of Thuli Phongolo, Cooper Pabi, Mohale Motaung and the founder and CEO of award-winning Youth-Owned brand, Mbali Sebapu [Hermosa Flor] attended the event. The celebrities, as the youth say: “ate and left no crumbs”.
Outfits that brought the honey
The Durban July theme for this year was “Show Me The Honey” and honey! They sure did show the honey! The outstanding looks that brought the honey and get a PAT from us are looks by Jessica Nkosi, DJ Tira, Khuli Chana, Ayanda Thabethe, Nandi Madida, Thuli Phongolo and Mbali Sebapu.
As per usual, there are those that always follow the theme, and those that simply do not get the memo. These looks that brought the honey get a PAT from us for definitely making a statement! Paying attention to detail, being authentic and most importantly following the theme is what pulls off a ‘killer’ outfit. Durban July showed us that South African fashion designers, and African fashion designers as a whole never disappoint. The beautiful outfits/garments were designed by the likes of Roberto Scholtz, Orapeleng Modutle and Otsile Sefolo, to name a few.
Jessica Nkosi
Jessica serving honey bee in her fashionable garment designed by Namibian fashion designer, Ruberto Scholtz
Thuli Phongolo
Thuli Phongolo’s breath-taking garment designed by South African fashion designer, Orapeleng Modutle
Ayanda Thabethe
Ayanda Thabethe looked stunning in her fashionable dress designed by Laart Neviole Emporium.
DJ Tira
DJ Tira styled by his wife, Gugu Khathi, in dashing outfit designed by House of Ole [Ole Modimo]
Nandi Madida
Nandi Madida’s fashionable honeycomb dress designed by Keys Fashion.
Khuli Chana
Khuli Chana serving honey in his ‘yellow-mellow’ outfit.
Mbali Sebapu
Founder & CEO of award-winning youth-owned brand, Mbali Sebapu looked stunning in her regal dress designed by Otsile Sefolo.
It had been a long time since the horse-racing event, Durban July took place, for some it was their first time attending the renowned event and for some it’s a tradition. Celebrities made sure that they showed up and made up for the last two years they couldn’t experience the event live.
What’s your favourite look from the Durban July 2022, and tell us why?
On the 15th of June 2022, the Top 16 Youth-Owned Brands Awards (YOBA), an initiative by Pat on Brands took place at The Capital: On the Park in Sandton. The purpose of the initiative is to celebrate and recognise brands owned and run by the youth. Only one brand had the honor of walking away with the bragging rights in each of the 16 categories. ‘Beverage’ was one out of the categories and Siwela Wines got to walk away as the Top Beverage Brand, sponsored by Black Crown.
Siwela Wines
Siwela Wines is an award-winning female-owned wine company, founded by Siwela Sweetness Masoga. The founder, Siwela was born in Soweto, Gauteng and raised in Marulaneng Ga-Mphahlele, Limpopo. She studied Biotechnology in Cape Peninsula University of Technology. Microbiology and fermentation as her majors sparked curiosity and interest in wine making. Siwela’s interest in winemaking paid off as her brand, Siwela Wines is now an award-winning beverage brand. She could not be present to accept the award, but her team accepted the award on her behalf.
Image: Siwela Wines Team Member Accepting Award
Black Crown as Beverages Category Sponsor
Black Crown, a gin & tonic brand by South African Breweries (SAB) sponsored the Beverage category. The drink has clean, crisp flavors of lemon and lime, crafted with eight proudly African botanicals. Black Crown is all about being unapologetically African and “owning your crown”. “We want to remind Africans that their dreams are theirs for the taking. Encourage them to have full confidence in their capabilities and belief in their destiny. We are honored to sponsor the beverage category and shine a spotlight on young African creatives that deserve to be crowned. So let every sip of Black Crown remind you to #OwnYourCrown”, says Claudia Schmid, General Manager of Black Crown.
Image: Black Crown Set Up At Top 16 YOBA
On the night of the Top 16 Youth-Owned Brands Awards, the Black Crown team setup next to the YOBA registration table to offer guests their welcome drinks after completing their registration process. Black Crown got the opportunity to showcase their new addition to the royal Black Crown family – being the new Black Crown gin & dry lemon with marula. The new Black Crown drink is infused with African Marula fruit, available in a 440ml can and has been made available at all retailers.
Siwela Wines owned their crown as the brand was celebrated and recognized as the top ‘Beverage’ brand for the Top 16 Youth-Owned Brands Awards – proudly sponsored by Black Crown.
Founded in 2015 by Tshepo Mohlala, Tshepo Jeans was crowned as the Top Overall Brand at the inaugural Top 16 Youth-Owned Brands Awards (YOBA). Tshepo Jeans not only won an award as the Top Overall Brand, but also won Top Apparel Brand, leading to the brand walking away with two awards by the end of the night.
Image: TSHEPO Jeans Team
Top 16 Youth-Owned Brands Awards
The Top 16 Youth-Owned Brands Awards, a Pat on Brands initiative held its first prestigious awards on the 15th of June 2022 . The purpose of the initiative is to celebrate and recognise brands owned and run by the youth. Fifteen brands walked away with the YOBA award in their respective categories. Tshepo Jeans crowned the Top Overall Brand – sponsored by Sakhumnotho Group Holdings.
Image: Tshepo Jean Team Members Accepting Top Overall Brand Award
TSHEPO The Jean Maker
Starting of his studies at AFDA in pursuit of film, Tshepo Mohlala, also known as ‘Tshepo The Jean Maker’ realised that fashion was the route he wanted to take. He then went to study Fashion Design at the University of Johannesburg. However, Tshepo had to drop out due to financial issues, but that did not stop him from pursuing his dream. That became evident at the Top 16 Youth-Owned Brands Awards, scooping two awards for Top Apparel Brand and Top Overall Brand. Unfortunately Tshepo could not make it to the awards, because of personal reasons. His team was there to accept the two awards on behalf of Tshepo Jeans. Tshepo Jeans – we see you, you are REAL, AND WE RECOGNISE YOU.
Image: TSHEPO Jeans Team Member Accepting Award
Pat on Brands and the sponsors of the Top 16 Youth-Owned Brands Awards believe in the power and potential the youth has to change the world. The youth of South Africa contributes a lot to the country’s economy. It is time to celebrate and recognize youth-owned brands for consistently working hard and going beyond the borders of South Africa. YOBA is the start of something that will change and inspire the upcoming youth to believe in themselves. Tshepo Mohlala believed in himself – leading to the success of his award-winning brand, Tshepo Jeans.
South Africa’s first and only young black glassblower, Kgotso Pati designs the 1st Top 16 Youth-Owned Brands Awards trophy. Pat on Brands will be hosting their inaugural Top 16 Youth-Owned Brands Awards (YOBA) on the 15th of June 2022. The YOBA awards are the first of its kind in the marketing and communications industry that are run by the youth for the youth. The awards are meant to celebrate and recognize brands that are owned and run by the youth.
About Top 16 YOBA
With over 480 nominations in 16 categories obtained for YOBA, the category winners and the overall youth-owned brand winner will have the honor of walking away with this trophy. The trophy that is a true epitome of youth empowerment and development. The trophy is designed and produced by the only known and established black South African glassblowing artist, Kgotso Pati.
About Kgotso Pati
Kgotso Pati is an award-winning glassblower, born and bred in Ganyesa, a small town in the North West province. He attended school in Genyesa, and later found his love for drawing. After completing his matric, Kgotso decided to study civil engineering, which was influenced by the impression he wanted to make to his parents. “While I was still studying civil engineering, I met a guy in the library, who informed me about the possibility of studying art, and at the time I did not know that one can study fine arts”, Pati says.
Pati realized that he could make a living out of art after doing some research on graphic design, interior design and fine arts. He decided to no longer pursue civil engineering, and rather study fine arts at the Tshwane University of Technology.
Studying fine arts introduced Pati to other dynamics of art, other than drawing – such as painting, sculpturing, ceramics and ultimately, glass. Pati found his true love in art, particularly in the art of glass. Glass [glassblowing] was what really interested him in fine arts, which led up to him opening his own glass business, called ‘PATI glass’.
Image: Kgotso Pati
Meaning Behind The Trophy
The Top 16 Youth-Owned Brands Awards’ trophy symbolizes the heightening of the youth of South Africa. The design comprises of a Y-shaped stem, the ‘Y’ being for ‘Youth’. The globe is situated at the top of the ‘Y’, meaning that the youth is carrying/running the world economically. The globe highlights the country of South Africa to signify that the youth of South Africa succeeds beyond its borders, so it is ‘Africa to the world’, and the youth of South Africa to greater heights.
Pat on Brands initiative, Top 16 YOBA aims at recognizing and celebrating local youth-owned brands, and most importantly empowering the youth, which aligns with what Kgotso Pati stands for – a young man who believed in himself, and started his own business to educate and share his skills with the youth. “I am very honored to be part of the Top 16 Youth-Owned Brands Awards, because I think it is an exciting initiative that will inspire the youth to believe in themselves”, Pati says.
Top 16 trophy
Youth Unemployment
In a world with a high rate of unemployment and lack of opportunities , it is imperative for the youth to continuously upskill and possibly open their own businesses to create jobs and generate wealth for generations to come. The youth of South Africa accumulates over 35 percent of the total population of South Africa, with the unemployment rate at almost 60 percent. Statistics prove that more than half of the youth of South Africa is currently unemployed, and if nothing is done about it, the unemployment rate will continue to rise, hence the existence of initiatives such as the Top 16 Youth-Owned Brands Awards. The awards will encourage the youth believe in their potential to eradicate unemployment.
Details of the event
Pat on Brands believes in the power, impact and potential the youth has to change the world. It took Pat on Brands to have trust in the youth and their potential to start the Top 16 Youth-Owned Brands Awards initiative. The youth should also trust in themselves, to stand up and create opportunities for themselves, in a world with little to no opportunities. Pat on Brands cannot wait to celebrate youth-owned brands on the 15th of June 2022, happening at The Capital: On the Park, in Sandton. Tickets are now available to purchase here: https://patonbrands.com/eventer/top-16-youth-owned-brand/
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