Apple has teamed up with Japanese fashion brand Issey Miyake to launch a new accessory, the iPhone Pocket priced at R2 570. This sleek creation isn’t a new gadget but a 3D-knitted pouch designed to carry your iPhone in style.

A Fashionable Tech Upgrade
The iPhone Pocket comes in two versions: a short strap for attaching to your bag or wrist, and a long strap for cross-body wear. It’s made from a soft, stretchable fabric that fits any iPhone model and comes in bold shades like lemon, mandarin, sapphire, and peacock.
Designed for Modern Living
Handcrafted in Japan using Issey Miyake’s signature knit technique, the iPhone Pocket combines style, function, and creativity. It’s priced from R2 570 to R3 911 and will be available in select Apple Stores from 14 November 2025.
Where Fashion Meets Innovation
More than just a case, the iPhone Pocket brings luxury fashion into tech, giving users a wearable way to carry their devices. Apple continues to prove that design and innovation can live beautifully together.