The role of heritage brands

Learn from the best in the marketing industry

Pat on Brands Dialogues is a platform that promotes knowledge sharing between communicators and marketers, emphasizing storytelling as a means of bridging the generational gap. This initiative offers young professionals and entrepreneurs a unique opportunity to share their experiences and insights with a wider audience, while also connecting with established marketers. These dialogues serve as a valuable conduit for passing on wisdom, re-energizing emerging talents, and building professional networks that can lead to career growth and potential business collaborations.

Ticket : R150

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Why you should attend?

Learn from the best

Discover proven strategies and innovative approaches that have propelled South Africa’s leading brands to the forefront of their industries.

Inspiration & Innovation

Gain fresh perspectives and inspiration to fuel your marketing endeavors. Stay ahead of the curve with the latest trends and innovations.

Real -World Insights

Dive deep into real-world case studies and success stories. Learn how these marketing titans navigate challenges and achieve remarkable results.

Network & Connect

Forge valuable connections with fellow professionals and industry leaders. Share experiences, ideas, and aspirations in a collaborative environment.

Event Program

18:00-18:30

Arrival & Registration

18:30 - 18:45

Welcome & Opening Remarks

18:45-18:50

Opening Performance

18:50-19:00

Word from African Bank

19:00-19:45

Storyteller Discussion: The Role of Heritage Brands in Shaping the Future of South Africa

19:45-20:00

Q&A

20:00-20:05

Vote of Thanks

20:05-20:10

Announcement of social media winners & closing remarks

Networking Sessions Till 21:00

Meet the storytellers

Pat Mahlangu

CEO: POB,Lerato Agency, YOBA

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Giulia Iorio-Ndlovu

CMO: PEPSIco Snacks

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Sbusiso Kumalo

CMO: African Bank

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Zayd Abrahams

CMO: Tiger Brands

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Seize the opportunity to learn, connect, and transform your marketing knowledge. Spaces are limited – secure your seat today!

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Young & Building Brand

Media Kit

Top 16 Youth-Owned Brands Awards 2022

Events Day Images

Pat is a highly accomplished marketing entrepreneur with a diverse skill set encompassing Digital Marketing, Sales, Promotions, Events, Brand Management, Marketing Research, and Media Relations. Holding international certification as a Digital Marketing Professional and backed by a strong academic foundation including a BCom Honours in Marketing, a BCom in Information Management, and an MCom in Business Management, his research on the use of social media big data by South African retailers for marketing decisions has been impactful. With experience spanning entrepreneurship, academia, and agency roles, his co-founding of Varsity TV, lectures at prestigious institutions, and contributions to renowned brands like Glenfiddich, Grants Whisky, Jose Cuervo, Absa, and Clark & Sons at Brave Group highlights his multifaceted expertise. Beyond his professional achievements, his dedication to promoting youth entrepreneurship and his advisory roles reflect his significant influence in the marketing and entrepreneurship landscape.

A seasoned Chief Marketing Officer with over two decades of experience in the complex FMCG industry, known for their strategic prowess and innovation. Her expertise spans business strategy, marketing, consumer insights, and advanced analytics. She has a track record of successfully identifying and capitalizing on growth opportunities for businesses, categories, and brands. She excels in executing comprehensive, customer-centric, and multichannel marketing strategies, covering Creative, Digital, and Performance-Driven approaches. With a deep understanding of global markets across various regions, including developed and emerging markets, she brings a wealth of knowledge to the table. Moreover, her commitment to inclusivity and team empowerment shines through in her leadership style. Her skillset encompasses consumer insights, market research, brand strategy, digital marketing, talent management, and effective communication.

Sibusiso Kumalo is a visionary leader with over two decades of experience in the financial services industry. Notably, he played a pivotal role in Capitec’s transformation into a full retail bank during his time there, rising from a Brand Manager to Head of Brand Marketing. In his current role as Managing Executive at African Bank, Kumalo is dedicated to transforming and inclusive banking, aligned with his vision of a people-owned and run financial sector. Beyond his professional accomplishments, he is passionate about empowering young professionals and is committed to providing accessible banking services. Sibusiso Kumalo’s career highlights are still ahead of him, driven by his dedication to authenticity, truth, and a touch of love in all endeavors.

Zayd Abrahams, originally from Durban, enjoys time with loved ones, travel, adventure activities like bungee and hiking, and spiritual growth. He serves as the Chief Marketing & Strategy Officer at Tiger Brands, known for brands like Albany and Koo. With 25 years of experience in various industries, Zayd has earned awards for marketing excellence and brand positioning. He’s an MBA graduate, a certified growth marketer, and a consultant in diversity, sustainability, and marketing. Zayd also contributes to industry organizations like the Effies Committee and serves as a judge for Effie and APEX Awards, showcasing his commitment to excellence in his multifaceted career.