Castle Lite is delivering more uninterrupted enjoyment with their #SwitchToRenewable. Earlier this year Castle Lite announced that they are switching to brew their refreshing beer with renewable electricity. During the loadshedding crisis, the switch was really more critical.
#SwitchToRenewable
Castle Lite’s campaign not only brings to the fore the critical topic of renewable electricity, but shows us just how much more enjoyment is possible when we make the switch. The message is one of uninterrupted enjoyment. Through using less electricity to brew beer, there is more electricity available for us all to enjoy. Castle Lite brings this to life with a TV Commercial with a relevant storyline, vibrant music and a dynamic editing style.
Bringing Vision To Visuals
Directed by Paul Ward of Giant Films, the TVC shows his instinct for contemporary storytelling. Paul believes in capturing human emotions in an authentic way.
The Impact of Switching
With this switch, Africa’s largest premium lite beer, is on a journey to ensure that South Africans can enjoy their extra cold Castle Lite to the fullest. On average, from the start of 2021 Castle Lite has generated 1.2GWh of renewable electricity a month. In addition, this means 1.2GWh is not being taken from the national grid. Furthermore, Castle Lite is the first beer in South Africa to commit to using renewable electricity in their brewing process. In the first 9 months of the year, they’ve already generated 9.7GWh of renewable electricity.
Our future is in our hands and so is our enjoyment. Castle Lite, in being committed to our world, is also committed to South Africans, and their love for an extra cold Castle Lite. Switch to renewable. Switch to Castle Lite.
