highly respected marketing leader with over 20 years of experience spanning information technology, telecommunications, brand strategy and customer experience.
Gugu Mthembu is the Chief Marketing Officer (CMO) at Telkom and a highly respected marketing leader with over 20 years of experience spanning information technology, telecommunications, brand strategy and customer experience.
With a strong foundation in ICT, Gugu transitioned into marketing after recognising the power of brands, storytelling and customer connections in driving business growth. Today, she leads the brand and commercial strategy of one of South Africa’s fastest-growing telecommunications companies, shaping how Telkom connects with millions of customers through innovation, digital transformation and meaningful experiences.
As Telkom’s Chief Marketing Officer since 2020, Gugu oversees key business areas including data science and customer value management, product development and management, customer experience, market segments, brand and marketing communications, and digital marketing. Her leadership has contributed to strengthening Telkom’s position as a modern, customer-focused technology brand.
Beyond her corporate role, Gugu is a recognised voice in the global marketing and advertising industry. She actively contributes as a speaker, jury member and council member for various local and international industry organisations, while also serving on public benefit organisation boards focused on creating positive social impact and advancing the marketing profession.
• Chief Marketing Officer – Telkom
• Leads Telkom’s brand and commercial strategy since 2020
• Over 20 years of experience in ICT and marketing
• Leads teams across customer experience, digital marketing, product management and brand communications
• Successfully transitioned from technology leadership into strategic marketing leadership
• Recognised contributor within local and global marketing communities
• Serves as a speaker, jury member and council member for industry organisations
• Board member of public benefit organisations supporting social impact and professional development
Gugu brings a wealth of experience in transforming and growing brands within one of South Africa’s most competitive industries. Through her leadership at Telkom, she understands the importance of protecting brand heritage while continuously evolving to meet changing customer expectations.
Her session will explore how established brands can remain relevant, embrace innovation and use technology to strengthen their connection with audiences. Gugu will share valuable insights on building trusted brands that honour their history while creating new opportunities for future generations.
• Chief Marketing Officer – Telkom
• Recognised leader within South Africa’s marketing and advertising industry
• Speaker and jury member for local and global marketing organisations
• Contributor to advancing diversity and inclusion within the industry
• Board member of public benefit organisations focused on social impact
• Influential voice in brand strategy, customer experience and marketing innovation
