Prada has done it again, turning something ordinary into something outrageous. This time, it’s a safety pin (South Africans know it as a spelete) wrapped in crochet and sold as a luxury brooch. The internet is buzzing, wallets are confused, and fashion enthusiasts are debating: Why is this so expensive?
The Price Drop
The Prada Crochet Safety-Pin Brooch retails for over R13 000. Yes, you read that right, thirteen thousand rand for what many of us would call a household spelete.
What Makes It Expensive?
Craftsmanship
This isn’t your ordinary pin from the local sewing kit. Prada’s spelete is hand-crocheted, with precise stitching that takes time and skill. Each pin is carefully assembled in line with Prada’s high-end production standards.
Materials
The brooch uses brass for the pin and premium cotton threads for the crochet wrap. It also features Prada’s iconic triangle-logo charm, turning an everyday object into a designer statement.
Brand Power
Let’s be honest: the Prada name alone carries enormous weight. You’re not just buying a pin, you’re buying heritage, recognition, and exclusivity. Limited colour options and the brand’s storytelling philosophy push the value even higher.
Design Philosophy
Prada loves to challenge norms. Known for its “ugly chic” aesthetic, the brand elevates mundane items into conversation starters. The spelete isn’t just a brooch — it’s conceptual fashion, a wearable piece of Prada’s creative vision.
Is It Worth It?
That depends. If you value craftsmanship, design innovation, and brand prestige, then this spelete may be a worthy addition to your luxury collection. But if you’re comparing it to a regular safety pin from your gogo’s sewing kit, the price might feel outrageous.
At the end of the day, Prada has done what it does best: turn the ordinary into the extraordinary, and spark debates across the internet.
