BEGIN:VCALENDAR
                        VERSION:2.0
                        PRODID:-//hacksw/handcal//NONSGML v1.0//EN
                        BEGIN:VEVENT
                        UID:d7fceb071214335af4f0038b1070a67ahttps://patonbrands.com
                        DTSTAMP:20261008T155109
                        DTSTART:TZID=20261008T155109
                        DTEND:TZID=20261008T155109
                        SUMMARY:Heritage in Motion: How Iconic Brands Stay Relevant Across Generations
                        DESCRIPTION:<div class="pob-heritage-page">

<!-- ===================================================== INTRODUCTION ====================================================== -->

<section class="pob-event-intro">
<h2>How Iconic Brands Stay Relevant Across Generations</h2>
Some brands do more than sell products. They become part of our homes,
traditions, memories and cultural identity.

But heritage alone is not enough to guarantee future relevance.

As consumer behaviour evolves, new generations emerge and technology
reshapes the marketplace, iconic brands face an important challenge:
how do they honour the legacy that made them successful while continuing
to innovate, grow and connect with the consumers of tomorrow?

The <strong>Pat on Brands Dialogues: Heritage Brands Edition</strong>
brings together brand leaders, marketers, entrepreneurs, creatives and
cultural thinkers for an insightful conversation about how enduring
brands remain meaningful across generations.

Under the theme
<strong>Heritage in Motion: How Iconic Brands Stay Relevant Across Generations</strong>,
the Dialogue will explore how established brands protect their identity,
evolve their products and communication, embrace culture and build
relevance with younger consumers without losing the trust and recognition
they have earned over time.

The event will also spotlight the next generation of South African
brands that are being built today with the potential to become the
heritage brands of tomorrow.

</section><!-- ===================================================== THE CONVERSATION ====================================================== -->

<section class="pob-accordion-section">&nbsp;

<span class="pob-section-label">
THE CONVERSATION
</span>

<strong>
What the Dialogue Will Explore
</strong>

<span class="pob-section-description">
Legacy, culture, innovation and building brands that remain
relevant across generations.
</span>

&nbsp;

<span class="pob-accordion-icon" aria-hidden="true">
+
</span>

&nbsp;
<div class="pob-accordion-content">
<div class="pob-topic-grid">
<div class="pob-topic">

What transforms a longstanding brand into a true cultural icon

</div>
<div class="pob-topic">

How heritage brands modernise without losing their identity

</div>
<div class="pob-topic">

The role of nostalgia, memory and trust in brand-building

</div>
<div class="pob-topic">

How established brands connect with Gen Z and emerging consumers

</div>
<div class="pob-topic">

The importance of culture, language and community in building relevance

</div>
<div class="pob-topic">

How brands can use innovation, creators and digital platforms
to remain competitive

</div>
<div class="pob-topic">

The lessons emerging entrepreneurs can learn from enduring brands

</div>
<div class="pob-topic">

How today's founders can build brands that outlive them

</div>
</div>
<p class="pob-section-note">Through panel discussions, brand case studies and conversations with
experienced industry leaders, attendees will gain practical insights
into balancing legacy with innovation.</p>

</div>
</section><!-- ===================================================== WHO SHOULD ATTEND ====================================================== -->

<section class="pob-accordion-section">&nbsp;

<span class="pob-section-label">
WHO IT'S FOR
</span>

<strong>
Who Should Attend?
</strong>

<span class="pob-section-description">
For professionals building, protecting, communicating and
growing brands.
</span>

&nbsp;

<span class="pob-accordion-icon" aria-hidden="true">
+
</span>

&nbsp;
<div class="pob-accordion-content">
<div class="pob-attend-grid">
<div>Brand &amp; Marketing Professionals</div>
<div>Business Leaders &amp; Executives</div>
<div>Entrepreneurs &amp; Founders</div>
<div>Brand Strategists &amp; Creatives</div>
<div>PR &amp; Communication Practitioners</div>
<div>Advertising &amp; Media Professionals</div>
<div>Students &amp; Emerging Marketers</div>
<div>Innovation &amp; Consumer Insight Professionals</div>
</div>
<p class="pob-section-note">Whether you are responsible for protecting an established brand or
building a new one, the Heritage Brands Edition will provide valuable
lessons on creating brands that remain distinctive, trusted and
relevant over time.</p>

</div>
</section><!-- ===================================================== WHY ATTEND ====================================================== -->

<section class="pob-accordion-section">&nbsp;

<span class="pob-section-label">
WHY JOIN US
</span>

<strong>
Why Attend?
</strong>

<span class="pob-section-description">
Practical thinking, meaningful conversations and valuable
industry connections.
</span>

&nbsp;

<span class="pob-accordion-icon" aria-hidden="true">
+
</span>

&nbsp;
<div class="pob-accordion-content">
<div class="pob-value-grid">
<div class="pob-value-card"><span class="pob-value-icon">●</span>Learn from the custodians of some of South Africa's most
recognised brands.</div>
<div class="pob-value-card"><span class="pob-value-icon">●</span>Discover how iconic brands respond to changing consumer
expectations.</div>
<div class="pob-value-card">

<span class="pob-value-icon">●</span>Gain practical insights into long-term brand-building.

</div>
<div class="pob-value-card">

<span class="pob-value-icon">●</span>Understand how culture can become a competitive advantage.

</div>
<div class="pob-value-card">

<span class="pob-value-icon">●</span>Connect with marketers, founders, creatives and industry leaders.

</div>
<div class="pob-value-card"><span class="pob-value-icon">●</span>Explore what it takes to build the next generation of
heritage brands.</div>
</div>
</div>
</section><!-- ===================================================== SPEAKERS ====================================================== -->

<section class="pob-speakers-section"><header class="pob-speakers-heading">
<div>

<span class="pob-section-label">
THE VOICES
</span>
<h2>Meet the Speakers</h2>
Meet the brand leaders and industry voices joining the
Heritage in Motion conversation.

</div>
<span class="pob-speakers-event">
HERITAGE IN MOTION
</span>

</header><!-- SPEAKER 01 -->

<article class="pob-speaker-card">
<div class="pob-speaker-photo">

<img src="https://patonbrands.com/wp-content/uploads/2026/07/Tanya-Barnard-200x300.jpg" alt="Tanya Barnard, Category Lead OTC and Wellness at Haleon South Africa" />

<span class="pob-speaker-badge">
SPEAKER
</span>

</div>
<div class="pob-speaker-info">

<span class="pob-speaker-small">
HERITAGE IN MOTION
</span>
<h3>Tanya Barnard</h3>
<p class="pob-speaker-role">Category Lead, OTC &amp; Wellness
<strong>Haleon South Africa</strong></p>

<div class="pob-speaker-line"></div>
Tanya Barnard is a senior marketing and commercial leader
with extensive experience building some of South Africa's
most recognised consumer health and FMCG brands.

As Category Lead OTC &amp; Wellness at Haleon South Africa,
Tanya leads in-market category delivery across brands including
Grand-Pa, Calpol, Voltaren, Med-Lemon, Otrivin, Centrum and Eno.
She also helps guide the long-term strategic direction of
Grand-Pa across the MEA Operating Unit.

Her career spans Haleon, GSK Consumer Healthcare, CAVI Brands,
Kellogg and Energizer, with experience across portfolio strategy,
innovation, pricing, brand building, commercial performance and
consumer engagement.

At <strong>Heritage in Motion</strong>, Tanya will bring her
experience in building and evolving established brands to the
conversation around how iconic brands can protect their heritage
while remaining relevant to new generations of consumers.
<div class="pob-partner-box">

SUPPORTING PARTNER

<strong>
Haleon South Africa
</strong>

</div>
</div>
</article>
<div class="pob-more-speakers">

&nbsp;
<div>

<strong>
More voices joining the conversation
</strong>

Additional speakers will be announced.

</div>
</div>
</section><!-- ===================================================== CLOSING ====================================================== -->

<section class="pob-closing-section">HERITAGE IN MOTION
<h2>Honouring the Past.
Building Relevance for the Future.</h2>
Heritage is not about standing still. It is about carrying the
strongest parts of a brand's history forward while having the
courage to evolve.

Join Pat on Brands for a compelling evening of conversation,
learning and connection as we explore how brands can remain
relevant, meaningful and commercially successful across generations.

<strong>
Secure your ticket and be part of the conversation shaping the
future of South Africa's most iconic and emerging brands.
</strong>

</section><!-- ===================================================== EVENT DETAILS ====================================================== -->

<section class="pob-event-details">
<div class="pob-details-heading">

SAVE THE DATE
<h2>Heritage in Motion</h2>
How Iconic Brands Stay Relevant Across Generations

</div>
<div class="pob-details-grid">
<div>DATE
<strong>14 October 2026</strong></div>
<div>TIME
<strong>18:00 – 21:00</strong></div>
<div>VENUE
<strong>Forking Good, Bryanston</strong></div>
<div>TICKET
<strong>R550</strong></div>
</div>
<div class="pob-event-theme">

THEME

<strong>
How Iconic Brands Stay Relevant Across Generations
</strong>

</div>
<div class="pob-seats">

Seats are limited.

<strong>
Book your ticket today.
</strong>

</div>
</section></div>
                        END:VEVENT
                        END:VCALENDAR