Social media has fundamentally impacted how brands communicate with their customers and many South African marketers are still grappling with this fact. Whether it is
The Cannes Lion Awards took place this past week in Venice. They are a global yardstick of creative excellence. In short, the Cannes (as the
12 March is Organise Your Home Office Day and I would like to share some tips on how to organise your office. Having a disorganised
Influencers have changed the way marketers communicate with their desired target audiences. They have become the link between brands and the target audience on social
Every now and then brands fall short on delivering on their promises and more often than not we keep quiet about it instead of giving
Mobile phone giant – Samsung Unpacked the much anticipated Samsung S10 range in Sandton, Johannesburg. A lot was speculated about how the S10 range is
New Fiat Advertising Campaign celebrates 2019 Grammy Award Winners Sting & Shaggy for Best Reggae Album
The new Fiat teaser celebrates the 2019 GRAMMY “Best Reggae Album” winners, Sting & Shaggy, for their chart-topping release, 44/876 (Cherrytree/A&M/Interscope Records) and will give
Influencers are now at dominating the conversations in marketing boardrooms as of late. Marketers are consistently trying to find ways of understanding influencers and how
Technology has changed the way we live and how we do things. It is now at the centre of our lives because of the convenience
On Thursday, 24 January the fourth iteration of Cars.co.za Consumer Awards powered by Wesbank were hosted the Cars Consumer Awards at a star studded, red
Johannesburg – December in South Africa typically sees a culture of ‘the party doesn’t stop‘, #MonatiHaoFeli, until it does, #MonatiWaFela. This month, as South Africans
After months of speculations of whether Melody Miya will ever go back to his first love – radio. Melody Miya is finally making a comeback.
Road safety is in sharp focus with the start of the annual Christmas holiday season – and Hyundai Automotive South Africa and its holding company,
The Global Citizen Festival took place on Sunday, 2 December 2018 at the FNB Stadium in Johannesburg. The festival was probably the most anticipated event
Ford is spreading the cheer this Festive Season with a donation of 26 brand new vehicles to 22 selected charity organisations in South Africa, worth
Social media went abuzz with the launch of the long awaited Discovery Bank, with most people saying that the “South African Banking Industry is officially
Nothing beats a walk in the park or a refreshing run in the great outdoors. Studies show that elements of nature such as bird song,
There are certain conversations that brands simply can’t be a part of, irrespective of whether the conversations are taking place in the public domain or
Oreo, is calling on South Africans to ‘Twist, Lick, Dunk’ and SHARE an Oreo with other Oreo People. South Africans who have already discovered that
Africa, particularly South Africa has been playing catch up in the previous revolutions i.e First, Second and Third Industrial Revolutions. According to Professor Tshilidzi Marwala,
Racism has become a hot topic on social media and brands are faced with the challenge of upholding non-racialism within their companies. It is just
It has been a year since the first post on this platform went live, and I still remember the day as if it was yesterday.
Mandela Day is a day that is set out to commemorate the birth of one of the greatest leaders the world has ever seen, Nelson
Ever heard of the saying; women lie, men lie but numbers don’t lie? Well, in the case of fake followers the opposite is true. Have
If there is one thing that you got to give to black South Africans is their ability to reposition brands and products in the market.
The revolutionary emergence of social media has provided ordinary people with an easily accessible platform to voice their opinions and become thought leaders in their
You are probably wondering what the xenophobic attacks have to do with brands. Well… the answer is EVERYTHING, because in this world nothing ever works
Yesterday was one of the most important days in the land. The Minister of Finance, Pravin Gordhan presented the budget for the 2017 fiscal year.
Dear #PatOnBrands followers. I come bearing some good news. Pat On Brands will be on the airwaves. Starting today (Thursday, 16 February 2017), #PatOnBrands will
On occasions such as Valentine’s Day it is easy overlook South African brands, when looking to buy a gift for your African Queen. This article
Finding the perfect Valentine’s Day gift for your lovely lady could be a challenge, especially when there are so many brands to choose from. If
There are some brands that grow in popularity to an extent that the brand name is used to describe a specific product. However, this does
Trends come and go; however, very often some trends tend to be more durable than others and become the norm. The brands that ultimately succeed
2016 was an exciting year that was marked with the victories of a few South African personality brands that dominated the world stage. These stars
Racism is one of the most sensitive topics in the world, and more often than not, many people would prefer not to talk about it.
If you’re still wondering what does PROCRASTINATION has to do with BRANDS, especially PAT ON BRANDS, then continue reading to connect the dots.