Mahindra South Africa has launched an innovative pre-booking opportunity to help manage the high levels of interest in its upcoming XUV300 compact SUV.

Launched this week, this promotion welcomes South African pre-orders for the XUV300, but does not require any deposit to secure a spot on the waiting list. Prospective customers on this list will be invited to test the first XUV300s to land in South Africa and will then be given an opportunity to decide on purchasing the vehicle.

“We have had a high level of local interest in the new model from both our dealers and customers.  This pre-booking promotion affords us the opportunity to manage the pre-launch anticipation leading up to the launch on 22 May 2019 and keep our customers involved and engaged during this time” says Rajesh Gupta, CEO of Mahindra South Africa.

To participate in this promotion, prospective customers can visit Mahindra, to complete a pre-booking or test-drive form. In the case of a pre-booking the customer will be requested to complete a Mahindra Finance application (non-binding), to register as a pre-booking. The only condition is that the name on the pre-booking list should be the same as the person who eventually purchases the vehicle. This exclusive pre-booking offer will close on 20 May 2019.

Once the first vehicles arrive at the end of May, potential customers with their names on the pre-booking list will be invited to test drive either the 82 kW 1.2 litre turbo-petrol or the 85 kW 1.5 litre turbo-diesel model and then be given an opportunity to decide if they wish to buy it. They will also be able to pick their preferred colour and trim level, before placing the order.

“As a reward to our first customers, the first 100 people on the pre-booking list will receive a fuel card worth R10,000 when they purchase the new XUV300 vehicle. The first 100 people who sign up for test-drives will receive a R2,000 fuel card on purchase of their new XUV300 vehicle.  In addition, we will also offer a grand prize of a trip for two to India to the value of R100,000 to one of our XUV300 customers,” says Gupta.

Mahindra’s pre-booking promotion follows a successful launch of the XUV300 in India, where the demand for this new model has been significantly higher than anticipated. This helped push the XUV300 to the top of the compact SUV rankings in only its second month of sales.

In India, the XUV300 has introduced a new level of technology and luxury to the compact SUV market. Top specification models include safety features such as 7 airbags, ISOFIX child seat mountings and a combination of parking sensors and a reverse camera. It also offers luxuries such as a 7″ touch screen with Apple CarPlay and Android Auto integration, dual zone climate control and cruise control on certain models

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Thokozani Patrick Mahlangu

Thokozani Mahlangu is an internationally certified digital marketing professional and an Mcom Business Management graduate from the University of Johannesburg. He is the Chief Brand Creator of Pat onBrands and Pat onFitness- a fitness movement through which organizes weekly runs under the banner #RunWithPat.

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