Heineken is the official sponsor of the UEFA Champions League. This past weekend, Heineken wrapped its Unmissable Campaign in a spectacular way at the Kyalami Race track in Midrand on 1 June. Heineken kicked off the campaign by selecting 9 unmissable moments of this spectacular and unpredictable football season and created a twitter frenzy that revealed Thierry Henry as the tenth and final Unmissable moment of the campaign.
For a week, Heineken created excitement Twitter through a continued to build which saw South African fans taking to Twitter to speculate about the identity of the legendary football star who Heineken® is bringing to SA to join them at the final viewing experience.
The football star’s identity was gradually unveiled through a mosaic reveal on Twitter. Fans were shown the full picture towards the end of the week. Most correctly guessed
that it was none other than the legendary member of the Champions League 100 club.
To top it all off, Heineken organised an unmissable viewing experience of the UEFA Champions League finals which saw two English Premiership giants, Liverpool and Tottenham Hotspur going head on. The attendees were entertained by the big artist such as DJ Shimza and Nasty C.
The viewing venue was full to capacity with many familiar faces in the football and entertainment industry. The likes of Maps Maponyane, Aubrey Ngoma, Teko Modise, and Thando Thabethe also shared the Unmissable moment of Liverpool winning the biggest accolade of the season.