Cadbury Dairy Milk announced that the chocolate slabs sold across South Africa will bear the Cocoa Life logo from July 2019.

Cocoa Life
Coco Life logo

A little bit about Cocoa Life

Cocoa Life is Mondelēz International’s global cocoa sustainability program launched in 2012. The program works on the ground, hand-in-hand with the men and women who grow cocoa. Cocoa is Cadbury Dairy Milks’ chocolate’s essential ingredient.

West Africa dominates Cocoa Farming

Just over 70% of the world’s cocoa is grown by West African farmers, with the Ivory Coast accounting for just over 40% and Ghana around 20%. Most of these farms responsible for the world’s cocoa supply are family-owned and less than 2ha in size. Farmers struggle with productivity: many farmers have seen their yields fall over the last few decades due to a variety of factors, including farming being left to older members of the family as younger generations are drawn to the attractions of city life; farmers clinging to traditional farming methods; diseases which have ravaged cocoa plants; and the far-reaching implications of climate change.

A $400 million commitment

Mondelēz International committed $400 million to Cocoa Life over 10 years to help build a thriving cocoa supply chain. The fund is aimed at increasing cocoa productivity and empowering local cocoa farming communities to improve their resilience. Today, Cocoa Life grows opportunities for more than 142,000 cocoa farmers and 1,400 communities.

Cudbary Dairy Milk with the Cocoa Life logo
Cudbary Dairy Milk with the Cocoa Life logo

Making a difference

The program focuses on the areas it can make the most difference: turning cocoa into a business of choice, creating inclusive and empowered communities and conserving and restoring forests.

“Cocoa is the essence of our chocolate and vital to our business, so we need to ensure it is ‘made right’,” says Yaa Peprah Amekudzi, Country Lead of Mondelēz International Cocoa Life Program in Ghana. “Making it right means tackling the complex challenges cocoa farmers face, including climate change, gender inequality, poverty and child labor. Choosing the Cocoa Life logo means everyone can love our chocolate as much as we do, because it’s made the right way.”

Vision 2025

By 2025 all of Mondelez International’s chocolate brands will source their cocoa through the program. Using its scale, deep understanding through our independent, industry-leading impact evaluation and through sector-wide collaboration and partnerships, Cocoa Life aims to lead the transformation of the cocoa sector.

For more information, search #CocoaLife on Facebook and visit the website.

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Thokozani Patrick Mahlangu

Thokozani Mahlangu is an internationally certified digital marketing professional and an Mcom Business Management graduate from the University of Johannesburg. He is the Chief Brand Creator of Pat onBrands and Pat onFitness- a fitness movement through which organizes weekly runs under the banner #RunWithPat.

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