• South Africa’s boldest beauty festival taking place on 6 & 7 April at Sandton Convention Centre
  • Audi to own the panel discussion platform as: “Power Talks” Progressed By Audi.
  • Important partnership for Audi in driving conversations around diversity, empowerment and progress

As part of Audi’s local brand story of driving progress on important topics of diversity, empowerment and inclusivity, the brand with four rings is proud to announce their partnership with the 2019 Beauty Revolution Festival. As part of this collaboration, Audi and Beauty Revolution will create a conversation platform at the event, titled: Power Talks Progressed By Audi. This will include a series of interactive panel discussions where influential keynote speakers will discuss important issues affecting South African women right now, beyond the superficial level of beauty.

The Beauty Revolution Festival seeks to humanise and celebrate all kinds of beauty and to empower women of all backgrounds and body structures to live their own truth regardless of social standards and pressures. The Power Talks Progressed By Audi panel discussions will be facilitated by well-known activist, lawyer, model and actress, Thando Hopa.

Thando is a familiar face to the Audi brand. In 2017, she was introduced as the face to the award-winning marketing campaign for the new Audi Q2, titled #untaggable. “With a unique personal story of breaking stereotypes and challenging the norm, we are excited to partner with Thando Hopa once again.” said Asif Hoosen, Head of Marketing, Product and PR at Audi South Africa.

“Although our partnership with Thando this year, through the 2019 Beauty Revolution, is slightly different from the last, we are thrilled that this gives us an additional opportunity to translate what the Audi brand stands for and to continue building a meaningful, local brand story for Audi in South Africa. We look to build partnerships with other brands, platforms and influencers who believe in driving progress in our society. That for us is how we humanise Vorsprung, he concluded.

The Beauty Revolution Power Talks Progressed By Audi will focus on topics such as: “Living Your Purpose”, “The Business of Beauty”, “Body Positivity” and “Identity and Influence”.

The 2019 Beauty Revolution Festival Founder, Yasmin Kathoria, says that the Power Talks Progressed By Audi is an important platform to encourage meaningful conversations around the dynamics of the beauty, how women are portrayed in society and the challenges of defining one’s own identity within that context. We want to create an inclusive beauty experience for South Africa women where they can be inspired, have fun, learn and spoil themselves. By partnering with a progressive brand like Audi, we are proud of what we will embark on over the upcoming weekend.

The Beauty Revolution Festival, termed South Africa’s boldest beauty festival will take place on 6 and 7 April at the Sandton Convention Centre in Johannesburg. Besides the Power Talks Progressed By Audi panel discussions, the event will feature make-up masterclasses, new beauty product launches and the latest trends in haircare, skincare, fashion and technology.

For more information on the event and to book tickets, visit www.beautyrevolution.co.za

Follow #ProgressedByAudi to join in the conversation on social media.

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Thokozani Patrick Mahlangu

Thokozani Mahlangu is an internationally certified digital marketing professional and an Mcom Business Management graduate from the University of Johannesburg. He is the Chief Brand Creator of Pat onBrands and Pat onFitness- a fitness movement through which organizes weekly runs under the banner #RunWithPat.

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