Mobile phone giant – Samsung Unpacked the much anticipated Samsung S10 range in Sandton, Johannesburg. A lot was speculated about how the S10 range is going to look like and of course its capabilities. Samsung launched three devices under the S10 range, namely S10E, S10 and S10+. Samsung also announced the Galaxy Fold, the first of its kind by a big brand like Samsung. The Galaxy Fold it is a 4.5” smartphone that folds into a 7.3” tablet with two batteries and six cameras.

Galaxy Fold

No stranger to telecoms

The biggest surprise at the launch was of course the announcement of Cassper Nyovest as the new member of the Samsung family. The announcement saw him trending no. 1 in the country and somewhat stealing the shine from S10 launch. Cassper Nyovest is no stranger in the telecoms industry when it comes to endorsement deals. He is been getting that corporate money. In 2016 Nyovest clinched a deal with MTN for #FillUpOrlandoStadium – a deal which was said to be the biggest deal of his career at the time. Again in 2016, Nyovest got into a partnership with AG Mobile where he played a very integral role in the production process of AG #Hashtag flagship.

A strategic partnership

The selection of Cassper Nyovest as the new brand ambassador is a strategic move by Samsung. Nyovest is a pioneer in the music industry, the same way Samsung is the telecoms space. The success of the #FillUp concept has undoubtedly contributed to the growth of Nyovest’s brand and more so his value. Big brands want to associate with big brands. As the adage goes; birds of a further fly together. The two brands are aligning which is important in any endorsement deals.

It is only a matter of time until we hear Samsung being featured on one of Nyovest’s dope tunes.

 A big Pat on Cassper Nyovest.

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Thokozani Patrick Mahlangu

Thokozani Mahlangu is an internationally certified digital marketing professional and an Mcom Business Management graduate from the University of Johannesburg. He is the Chief Brand Creator of Pat onBrands and Pat onFitness- a fitness movement through which organizes weekly runs under the banner #RunWithPat.

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  1. Awesome read!

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