Why Doves Funerals got a Slap over Sbahle Mpisane

There are certain conversations that brands simply can’t be a part of, irrespective of whether the conversations are taking place in the public domain or somewhat related to their line of business. A few months ago Absa faced massive criticism for running a poll on Twitter about black tax. The criticism stemmed from the history…

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OREO BRINGS SOUTH AFRICANS TOGETHER WITH ‘OREO PEOPLE’ CAMPAIGN

Oreo, is calling on South Africans to ‘Twist, Lick, Dunk’ and SHARE an Oreo with other Oreo People. South Africans who have already discovered that they are Oreo People, know that when you connect with Oreo, playfulness is evoked in us all. Despite differences, playing with Oreo brings people together. During August and September 2018,…

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Pat on WhatsApp call

A call is a call-is-a-call-is-a-call? but no, to some people it’s not just a call. It depends on the platform from which the call is made. Technological innovations has given people more options to get in touch. More than a decade ago people had limited and expensive ways of communicating. Voice calls and Short Messages…

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Marketing in the Fourth Industrial Revolution

Africa, particularly South Africa has been playing catch up in the previous revolutions i.e First, Second and Third Industrial Revolutions. According to Professor Tshilidzi Marwala, Vice-Chancellor and Principal at the University of Johannesburg, South Africa needs to actively participate in this revolution to realise economic growth. Accenture has estimated that Artificial Intelligence which is a…

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What to expect at the UJ Big Data Symposium

I am honoured and privileged to announce that I have successfully graduated with an Mcom Business Management with specialisation in Marketing from the University of Johannesburg. The title of my study is “USE OF SOCIAL MEDIA BIG DATA BY SOUTH AFRICAN RETAILERS TO SUPPORT MARKETING DECISIONS. This wouldn’t have been possible if it wasn’t through…

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Brands and Racism: What brands can learn from Starbucks

Racism has become a hot topic on social media and brands are faced with the challenge of upholding non-racialism within their companies. It is just unfortunate that people work on brands and not the other way around. Sometimes people tend to do despicable things such as racist acts. The 12th of May could have been…

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PATONBRANDS.COM TURNS 1

It has been a year since the first post on this platform went live, and I still remember the day as if it was yesterday. I also remember how I contemplated and procrastinated launching the platform. How I was waiting for the perfect time to start. The truth is, had I carried on waiting for…

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